Country for PR: China
Contributor: Xinhua News Agency
Friday, March 25 2022 - 23:52
AsiaNet
Global Solicitation of LOGO Design for China's Millennium-old Chengxiang Ancient Town Starts
CHENGDU, China, March 25, 2022 /Xinhua-AsiaNet/--

On March 22, Chengxiang Town, which is located in Qingbaijiang District, 
Chengdu, China, launched a global solicitation for LOGO (VI) of the 
millennium-old Chengxiang Ancient Town. The solicitation will last until April 
20. Global designers, artists, teachers and students from art academies and the 
general public are invited to participate in the event. The final winner's work 
will become the visual cultural label of this ancient town and be preserved 
forever.

To motivate participants, the organizer of this event Chengxiang Town took out 
nearly RMB 200,000 to reward the creators of excellent works. There will be one 
first prize winner who will receive RMB 120,000 in prize money, two second 
prize winners who will receive RMB 20,000 in prize money respectively, three 
third prize winners who will receive RMB 10,000 in prize money respectively and 
20 prize nominees who will be awarded certificates of honor, according to 
Qingbaijiang District Government.

Chengxiang Ancient Town is located in the north-east of Chengdu, a metropolis 
in southwest China. It has a long history of 1,600 years, adjacent to 
Sanxingdui Museum and Chengdu Research Base of Giant Panda Breeding. This event 
aims to create a recognizable cultural tourism brand for Chengxiang Ancient 
Town through visual symbols, to promote the history, culture, delicacy, 
beautiful scenery and other tourism resources of the millennium town and to 
show the charm of this Oriental millennium town to the world.

Requirements:

I. Identifiability: A distinct theme is required for the design, with the 
cultural elements and thematic elements of Chengxiang Ancient Town as the core. 
The brand new LOGO design scheme should be easily identified and publicized. 
All submitted works should be composed of the complete Chinese and English name 
of the "Chengxiang Ancient Town" and the basic combination of LOGO (LOGO should 
comply with Chinese laws and regulations).  

II. Practicability: The application of the LOGO elements can be extended, with 
plenty of image expression and artistic appeal, and can be applied to the 
overall image combination and a variety of applications, including the 
application examples of derivative products such as full-domain guidance, 
exhibitions, signage, publicity materials, digital media and basic materials 
(such as paper cups, umbrellas and file bags). 

III. Originality: All submitted works must be the original works of submitters, 
and the submitters shall bear full legal responsibility for the copyright of 
the submitted works. If the works involve infringement, the designers shall 
bear all damages caused thereby. The copyright and right of use of the winning 
works belong to the collecting party.

IV. Versatility: The design works should be able to be used and publicized on a 
variety of occasions, materials and carriers.  

V. Globalization: The design works should be fashionable and modern, suitable 
for the publicity, marketing and promotion of Chengxiang Ancient Town in the 
domestic and international markets.  

Time of Registration: March 22 to April 20
Email for Submission: artchengxiang@qq.com

For more details of the event, please visit the WeChat Official Account of 
Chengxiang Ancient Town "IN Chengxiang" or click the link 
https://mp.weixin.qq.com/s/wVYYsB7imgtVLn_PBAZF7Q

Source: Qingbaijiang District Government of Chengdu

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=417795

   Caption: Chengxiang Ancient Town

   Link: http://asianetnews.net/view-attachment?attach-id=417798

   Caption: Chengxiang Ancient Town

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