Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, March 31 2022 - 19:59
Overwhelming Response to Inaugural American Standard Design Catalyst L!Ve
SINGAPORE, Mar. 31, 2022 /PRNewswire-AsiaNet/--

American Standard, one of the most iconic brands in sanitary ware and part of 
LIXIL, maker of pioneering water and housing products, brought together thought 
leaders in Architecture and Design around the Asia Pacific region to share 
practical insights, current trends, and thoughtful ideas with their inaugural 
webinar series, the American Standard Design Catalyst L!VE ("ASDC") on 
Wednesday, 23 March.

The first webinar of the series was attended by nearly 1,500 industry 
professionals from across the region, including a strong attendance from the 
Philippines, Thailand, and India. The event was simultaneously streamed in 
English, Bahasa Indonesia, Thai and Vietnamese. Lively discussions flourished 
amongst the 15 expert speakers and highly engaged attendees touching on three 
macro trends: Health and Well-being, Sustainability, and Urbanization.

The different macro trends weaved into almost parallel stories of how 
purposeful design can be a catalyst for richer human experiences, healthier 
spaces and support sustainable lifestyles. Attendees also engaged in the 
conversations with insightful questions that navigated how professionals within 
the Architecture and Design industry can inspire the design of future 
communities, cities, and global economies.

Satoshi Konagai, Leader LIXIL Asia Pacific, stated, "We are honored to receive 
such an overwhelming response to the inaugural American Standard Design 
Catalyst L!ve webinar. Design thinking is a key element to LIXIL and American 
Standard towards meeting and realizing consumers' needs and aspirations to make 
better homes a reality for everyone, everywhere. As a group, we develop over 
100 new water and housing products each year at our 5 design centers in Japan, 
the US, Europe and Asia."

Mr. Konagai added, "Through the ASDC, we wanted to share our experiences 
alongside industry leaders, to catalyze design thinking with architects and 
designers across the region on the macro trends of Health and Well-being, 
Sustainability and Urbanization. LIXIL and American Standard will continue to 
create opportunities for engaging conversations with industry experts to 
address these real-life macro trends and related challenges."

Health & Wellbeing

The discussion kicked off with Health & Wellbeing in the hospitality industry 
with Hayley Mitchell from Mitchell & Eades ("M&E") in Australia and Ivy Almario 
of Atelier Almario in the Philippines. Ivy described the evolving design and 
technology of bathrooms over the last two decades as fundamentally changing the 
user experience and heightening expectations. "Hotels are seen as a laboratory 
for delivering multisensory delights and influencing consumers," Ivy explained.

The audience was transported by Hayley to exotic destinations in India, Dubai 
and China to uncover M&E projects that combined well-being with design 
excellence. Hayley showcased how purposeful design blends the use of light, 
space, temperature and water with the human senses of sight, sound, touch, and 
even natural circadian rhythms that affect alertness.


With over 60% of the attendees highly anticipating the topic, Sustainability 
offered many thought provoking insights. With the global wellness economy 
valued at USD 4.4 trillion, Jojo Tolentino from AIDEA in the Philippines shared 
that "an individual's wellness is intrinsically linked to the wellness of their 
environment". Most of our waking hours are spent within buildings; hence it is 
natural that building developers and designers are stepping up to their game 
with intelligent design responses to enhance human wellbeing.

Ary Indrajanto from Aboday in Indonesia spoke on the importance of inspiring 
the next generation of designers. Ary shared his personal and professional 
journey that led him to redefine architecture and how broadening his audience 
into community-led projects could be of similar benefit and impact for younger 
designers. "As long as there is a passion for the community, architecture can 
be a generator and connector to bring prosperity to the community," he 


The final topic started on how smaller spaces can offer many opportunities. 
Rahul Kadri, from IMK Architects in India, used examples from India's rapid 
urbanization and high urban population density as starting points for 
discussing how designers and architects can catalyse design for high-density 
buildings to uplift living and hygiene standards.

With the knowledge that societies and economies will continue to evolve as they 
adapt to the development of shared infrastructures, services, and spaces, 
Rakesh Kumar of Godrej in India ended the webinar by sharing how designs for 
structures like micro-apartments and offices can offer solutions to 
urbanization. With urbanization on the rise, the discussion touched on design 
trends such as biophilic design, multi-use spaces, Internet of Things ("IoT") 
technology and how they can bring practical benefit to communities.

Panelists and speakers:

- Hayley Mitchell, Director, Mitchell and Eades, Australia
- Ivy Almario, President & Co-founder, Atelier Almario, Philippines
- Samantha Eades, Director, Mitchell and Eades, Australia
- Chat Fores, Founder, Chat Fores Design Studio, Philippines
- Arch. Jojo Tolentino, President & CEO, AIDEA Incorporated, Philippines
- Ary Indrajanto, Founder, Aboday, Indonesia
- Alan Kueh, Managing Director, AK+ Archipedia Pte Ltd, Singapore
- Arch. Le Truong, Founder & CEO, TT- Associates, Vietnam
- Rahul Kadri, Partner & Principal Architect, IMK Architect, India
- Rakesh Kumar, Chief Design Officer, Godrej Properties Ltd, India
- Hun Chansan, Principal Architect & Founder, re: edge Architecture, Cambodia
- Naresh V Narasimhan, Managing Partner, Venkataraman Associates, India
- Satoshi Konagai, Leader, LWT APAC, LIXIL
- Priyanka Tanwar, Leader, Communications & Corporate Responsibility, Asia, 
- Antoine Besseyre Des Horts, Leader, Global Design, Asia, LIXIL

The ASDC webinar is available for viewing now at More information on upcoming Design 
Catalyst L!VE sessions can be found at the American Standard Design Catalyst 
website( and 
n=sg) pages.


As one of the most iconic brands in sanitary ware, American Standard has earned 
the trust of its customers by constantly delivering style, quality, and 
reliability to their bathrooms. Today, backed by more than 140 years of 
pioneering legacy, American Standard continues to raise the bar in delivering 
dependable bathroom solutions that combine thoughtful designs and innovative 
technologies to create inviting bathroom spaces offering ultimate hygiene, 
comfort, and convenience. For more information, kindly visit: 


LIXIL makes pioneering water and housing products that solve everyday, 
real-life challenges, making better homes a reality for everyone, everywhere. 
Drawing on our Japanese heritage, we create world-leading technology and 
innovate to make high quality products that transform homes. But the LIXIL 
difference is how we do this; through meaningful design, an entrepreneurial 
spirit, a dedication to improving accessibility for all, and responsible 
business growth. Our approach comes to life through industry leading brands, 
including LIXIL, GROHE, American Standard, INAX, and TOSTEM. Over 70,000 
colleagues operating in 150 countries are proud to make products that touch the 
lives of more than a billion people every day.

Copyright (C) 2022 LIXIL Group Corporation. All rights reserved.

SOURCE: American Standard