Country for PR: United Kingdom
Contributor: PR Newswire Europe
Sunday, April 24 2022 - 23:03
Lancome Inaugurates the Horticultural Site Le Dolan
PARIS, Apr. 24, 2022 /PRNewswire-AsiaNet/--

Lancome inaugurates Le Domaine de la Rose, a one-of-a-kind site designed with a 
global agricultural and architectural approach. The sober, ecologically-minded 
estate offers a unique opportunity for the general public to discover the 
brand's concrete commitments to biodiversity – particularly with regard to the 
rose – through events and training sessions focusing on perfume plants slated 
to begin in 2023.  

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At the heart of the Grasse region, Lancome has established Le Domaine de la 
Rose, an ecological horticultural site spanning 9.8 acres (4 hectares). The 
brand purchased the estate in 2020, not only for the purpose of cultivating its 
distinctive ingredient – the rose – and other perfume plants, but also to 
develop a sanctuary for biodiversity to protect the land’s heritage and natural 

The project was developed around two major areas: the reinforcement of farming 
activity through the fresh planting of local species and perfume flowers, as 
well as the rehabilitation of the existing built and natural heritage, without 
soil artificialization, through the restoration of the main house using local, 
recycled, and biosourced materials, and the preservation of the arboreal 
heritage. Lancome thus becomes the owner, producer, and protector of a complete 
agricultural and horticultural patrimony, a first for a selective beauty brand. 
This ecological project, which makes sparing use of resources and materials 
with restraint and a contemporary approach, reflects the brand’s values and 
draws on the essence of its origins as a perfume house. 

Le Domaine de la Rose is also destined to become a spot for the transmission of 
professional expertise relating to perfume plants, and the specific perfume 
savoir-faire of Lancome, as demonstrated by the educational distillery and the 
perfume organ. Beginning in June 2022, the general public will have the 
opportunity to discover fragrance compositions produced using the new Rosa x 
centifolia grown at Le Domaine de la Rose: the new perfume La Vie Est Belle 
Domaine de la Rose and the fragrance Maison Lancome 1001 Roses. 

What makes this estate special is a combination of various types of agronomical 
expertise that are applied to innovate and to develop the cultivation of 
perfume plants using sustainable, traceable, organic methods. Le Domaine has 
been farmed for approximately five centuries, and the former owners have been 
considered pioneers in organic rose and perfume plant cultivation for more than 
50 years. The brand is following this approach, using agroforestry methods and 
protecting the estate's unique agricultural and architectural heritage, such as 
dry-stone walls*, water channels, and trees. No fewer than 163 species of 
plants are present on the estate, providing a habitat for 33 species of birds, 
31 species of butterflies, 8 species of dragonflies, 12 species of bats, and 
other animals observed and recorded in a biodiversity audit** that serves as a 
guide for the brand's endeavors. 

This ecological site is an integral part of Lancome's corporate social and 
environmental responsibility strategy, which aims to reduce the overall 
ecological footprint of its products, from the cultivation and processing of 
the ingredients to the products' use and end-of-life. With Le Domaine de la 
Rose, the brand is taking care to limit its impact on biodiversity, since the 
decline in biodiversity is a phenomenon adversely affecting the preservation of 
the earth’s ecosystems and their resilience to physical changes. Today, Lancome 
uses 99% organic roses in its skincare and makeup products. By 2025, the brand 
plans to use 100% organic roses, 60% of which will be grown in France. 

"The rose has always been important to Lancome. We are happy and proud of this 
purchase, which reinforces our presence in Grasse, the world birthplace of 
perfumery. The brand, which is already established in the region, particularly 
through a noteworthy exploitation of a rose field in Valensole for its skincare 
ranges, will continue growing its own proprietary roses as part of its 
responsible, traceable sourcing approach. Our aspiration was to restore the 
estate with respect for its agricultural vocation and the equilibrium of 
biodiversity, while integrating modern and sustainable renovation techniques. 
In an effort to pass along its expertise, Lancome also intends on sharing the 
traditional savoir-faire of the Rose with both internal and external audiences 
through the acquisition of this property," Françoise Lehmann, General Director 
of Lancome International.

Lancome's clear intention to carry out this sober, sustainable project is as 
radical as its commitment. The project was executed by the architects Lucie 
Niney and Thibault Marca from the NeM agency, based on a passive bioclimatic 
design. The existing dry-stone walls** were conserved and restored according to 
the traditional method, and the new agricultural buildings are constructed in 
harmony with the appearance of those stone walls in order to blend in with the 
natural landscape. While the new Rose House was renovated in keeping with the 
size and architectural identity of the existing Provence-style home, it takes 
on a contemporary appearance using colors and materials true to the heritage 
and expertise of the Grasse region. As for the conversion of the principal 
building, the materials used for the outdoor cladding, roofs and carpentry are 
all pink, limiting the color scheme of the space to create a coherent whole. 
Pink is one of the local colors: it is naturally present in the flowers and 
plants of the region, and it often adorns the facades of houses in Grasse, in 
addition to reflecting the brand's image. 

In a spirit of energy conservation and ecological renovation seeking to reduce 
the environmental impact of its entire life cycle, the walls of the main house 
have been renovated and insulated from the exterior with a combination of 
lavender straw and wood fiber, coated with pink lime plaster. The ecological 
site features a water recuperation-and-reuse system, as well as an irrigation 
system that uses rainwater, that aims to ensure water self-sufficiency, and 
makes use of renewable energies. Moreover, its air conditioning is provided by 
a geothermal heat pump completed by the natural ventilation of a ground-coupled 
heat exchanger. These installations have enabled the project to gain the BDM 
(Batiment Durable Mediterranean or Sustainable Mediterranean Building) Gold 

*Dry stone walls support fields grown along terraces, built to prevent 
landslides of cultivated hillsides. 

**An inventory of the biodiversity is conducted to develop the database of the 
Biodiversity Atlas of Grasse and is an integral part of the objectives of the 
Grasse Ecological Transition Contract (CTE).  

Hayat ZENATI:  


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SOURCE: Lancome