Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, June 01 2022 - 00:31
RETURN OF MARTINI REINVENTION: elit(TM) Vodka’s Global Cocktail Competition is Back with a Sustainable Twist
NEW YORK, May 31, 2022, /PRNewswire-AsiaNet/ --

elit(TM) Vodka has announced the launch of the latest evolution of the brand's 
global cocktail competition elit Martini Masters. Previously known as the Art 
of Martini, the competition is back after a four-year hiatus – promising even 
tougher competition and offering a once in a lifetime "money can't buy" prize.

As a 10-time platinum award winning vodka and advocate of social 
responsibility, elit Vodka is pairing with the best bartenders in the industry 
from 13 countries (United Kingdom, France, Austria, Spain, Italy, Greece, 
Israel, South Africa, Australia, Turkey, Dominican Republic, United Arab 
Emirates and Mexico) to bring the perfect sustainable martini to life and 
unearth the future of the classic cocktail.

Todays' consumers are ever more conscious of the environmental impact of the 
brands they choose, and elit Vodka is proud to lead the sustainability agenda 
amongst luxury spirits brands by inspiring bartenders to rethink the martini in 
an eco-conscious way.

elit Vodka believes the future of the martini is sustainable, and through the 
elit Martini Masters is looking to welcome the global bartender community's' 
take on how to make sustainability not only the future of the cocktail, but 
bring it into the present through their creations.

Following the country heats, where the entries will be judged on three 
criteria: Sustainability, Performance and Perfection, the winner from each 
market will get the chance to mix their drinks at the global finals in Greece 
at the Athens Bar Show this November.

To be successful, elit Vodka recommends each competition serve to showcase the 
Five T's of a perfect sustainable martini: Trend, Technique, Taste, Temperature 
and Tall Tale. More information about both the judging criteria and the guiding 
Five T's is available via the elit Martini Masters private Facebook groups in 
each market and here [ ].  

The sustainability challenge for this year's edition falls in line with elit 
Vodka's dedication to championing sustainability, diversity, and inclusion – 
further demonstrated by the brand's partnership with Formula E team ROKiT 
Venturi Racing.

The winner will become the Global elit Martini Master and will visit three 
Formula E events during the 2023 racing season, receiving the opportunity to 
present their winning drink at elit's events during race weekends. Formula E 
aspires to accelerate change towards an electric future, one race and one city 
at a time. Using the spectacle of sport, they are sending a powerful and 
meaningful message to help alter perceptions, with elit Vodka fully aligned 
with spreading the word off the track.

Damian McKinney, CEO of Stoli Group commented:

"The martini is an iconic cocktail and reinventing it is no easy task. To make 
it even more challenging, we're pushing the boundaries of cocktail-making, 
asking bartenders to demonstrate their knowledge, skill and performance and 
develop this classic drink with a sustainable twist."

The best bartenders will compete in local heats before heading to the global 
final, taking place in Athens from 7th – 8th November 2022.

To learn more about elit Martini Masters, follow us on Facebook [ ]and Instagram [ ] @elitvodka and 
#elitMartiniMasters across social channels. For more information about elit 
Vodka visit For more information about elit 
Vodka visit

About Stoli(R) Group 

Stoli(R) Group was established in 2013 and is responsible for the production, 
management, and distribution of a global spirits and wines portfolio. Mainly 
known for the Stoli(R) Vodka brand, Stoli Group has expanded to appeal to 
luxury on-premise and more sophisticated global consumers. Signature brands 
are: Stoli(R) Vodka, elit(TM) Vodka, Bayou(R) Rum, Kentucky Owl(TM), Villa 
One(TM), Gator Bite(TM) Rum Liquers, Cenote(TM) Tequila, Tulchan Gin(TM), Se 
Busca(TM) Mezcal and Stoli Group's wine division, Tenute del Mondo(R). With a 
presence across a network of more than 176 markets, Stoli Group works with a 
passionate team of 200 distributors around the world. Headquartered in 
Luxembourg, Stoli has production facilities in Spain, Italy, Argentina, and the 
United States, some of which are steeped in history dating back to the early 
part of the last century. For more information, visit 

About elit(TM) Vodka 

Part of the Stoli Group's brands, elit(TM) Vodka is one of the highest-rated 
white spirits in the world, receiving 10 platinum awards and has been named as 
the best vodka of the year on 10 occasions by the Beverage Tasting Institute, 
Chicago, USA.

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SOURCE: elit(TM) vodka