Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 07 2022 - 23:58
Amcor's new Product Rebranding Initiative Highlights Differentiated and more Sustainable Packaging Options
ZURICH, June 8, 2022 /PRNewswire-AsiaNet/--

Amcor (NYSE: AMCR) (ASX: AMC), a global leader in developing and producing 
responsible packaging solutions, today unveiled a product rebrand designed to 
give customers a clearer, holistic view of its growing portfolio of more 
sustainable packaging solutions. This significant marketing effort provides 
customers with greater visibility and transparency of Amcor's extensive product 
portfolio that has grown over the years through innovation and strategic 

The redesign of Amcor's innovative product portfolio highlights three key 
differentiating benefits for customers: the most advanced solutions in more 
sustainable packaging; product functionality and differentiated solutions for 
high growth market segments such as healthcare, dairy and protein; and 
performance characteristics across a wide range of material options.

"Amcor is unique in its ability to provide customers with an unparalleled 
offering of packaging solutions on a global scale," said Peter Konieczny, 
Amcor's Chief Commercial Officer. "Our customers require packaging that meets 
their needs in terms of functionality and performance, with a broad choice of 
high-performing material options and that delivers outstanding sustainability 
benefits. Our rebranding design makes it easy for customers to find the best 
packaging solution to grow and strengthen their brand."

A clear example of the benefits of Amcor's new branding is indeed 
sustainability. Amcor has brought to market hundreds of more sustainable 
solutions, with benefits ranging from the materials from which the product is 
made to what happens after its use. From now on, all packaging options with 
more sustainable features are easily identified with the new Amcor "EcoGuard" 
brand. Similarly, the new designs allow customers to easily identify the 
features, benefits and functionalities that best meet their product 
requirements and consumer needs.

For this initiative, Amcor partnered with outside branding experts to bring to 
life and integrate the company's unique promises in its product portfolio. The 
rebranding established a brand foundation that could easily showcase Amcor's 
innovative and diverse portfolio of solutions and that would grow and expand as 
new platforms and differentiated solutions are introduced to the market.

The initiative further complements Amcor's recently announced investments in 
more innovative platforms such as AmFiber(TM)<>, 
and AmLite(TM) <>, as well 
as more sustainable and differentiated solutions in growing markets such as 
pet food and coffee. Visit to explore Amcor's unique products and new 
branding platform.

About Amcor

Amcor is a global leader in developing and producing responsible packaging for 
food, beverage, pharmaceutical, medical, home and personal-care, and other 
products. Amcor works with leading companies around the world to protect their 
products and the people who rely on them, differentiate brands, and improve 
supply chains through a range of flexible and rigid packaging, specialty 
cartons, closures and services. The Company is focused on making packaging that 
is increasingly light-weighted, recyclable and reusable, and made using an 
increasing amount of recycled content. Around 46,000 Amcor people generate $13 
billion in annual sales from operations that span about 225 locations in 
40-plus countries.

Source: Amcor