Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, June 23 2022 - 12:00
AsiaNet
PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region
HONG KONG, June 23, 2022 /PRNewswire-AsiaNet/ --

PR Newswire, the leading global provider of news distribution and earned media 
software and services, launched its APAC Media Landscape 2022 report today. The 
report offers comprehensive insights into trends and developments in the media 
industry across 9 markets in the Asia-Pacific region.

The report enables businesses and PR & Communications professionals to better 
navigate the complex and diverse local media landscape in APAC with 
market-specific information. It includes popular media outlets, key changes to 
media policies and buzzworthy industry topics and issues. Markets that the 
report covers are Australia, mainland China, Hong Kong, Indonesia, Malaysia, 
Singapore, South Korea, Taiwan, and Thailand.

Some top media industry trends in the report include: the rise of news 
subscription services, e-commerce as additional revenue sources for media 
outlets, and more companies using technology like Artificial Intelligence to 
better target and understand digital audiences. With the acceleration of 
digitization in the media industry, there is also much buzz surrounding the 
Metaverse, which will redefine how audiences consume information virtually.

"We hope that this report can equip our clients with meaningful insights into 
the nuanced differences of how the media industry operates across different 
APAC markets and help shape their local communication strategy," said Royce 
Shih, Vice President and Head of Commercial, APAC at Cision, PR Newswire's 
parent company.

PR Newswire's APAC Media Landscape 2022 Report is organized by markets and each 
chapter comprises:

- Overview: A summary of each market's media landscape
- 2021 Media Highlights: Key happenings that have shaped the industry, from 
changes in media policies, restructuring and closure of major news outlets to 
emerging digital content formats
- Media Snapshot: A guide to key players in the media industry, covering 
various sectors such as Newspapers & Magazines, Television, Radio, News Agency, 
Online Media and Social Media
- PR Newswire's News Distribution Network Highlights: A summary of key content 
partners and the number of journalists and influencers, and media outlets in PR 
Newswire's media database
- Media Outlook: What lies ahead for the media industry in 2022 – from 
much-talked-about issues to upcoming trends
The report is produced with the support of the company's Audience Development 
Team. Based in 10 cities across APAC, the team plays an integral role in 
building and expanding PR Newswire's extensive news distribution network that 
includes media outlets and news agencies. The team maintains an extensive media 
database that comprises more than 85,000 journalists and influencers from over 
35,000 media outlets. PR Newswire also has developed more than 2,000 content 
partners across the region. The report's Thailand chapter was contributed by 
InfoQuest, PR Newswire's content partner.

To learn about the unique media environment and local consumption habits across 
9 markets in APAC, download(https://fal.cn/3pAE9) PR Newswire's APAC Media 
Landscape 2022 Report.

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news 
distribution and earned media software and services. In conjunction with 
Cision's cloud-based communications product suite, PR Newswire's services 
enable marketers, corporate communicators, and investor relations officers to 
identify key influencers, engage target audiences, craft and distribute 
strategic content, and measure meaningful impact. Combining the world's largest 
multi-channel, multi-cultural content dissemination network with comprehensive 
workflow tools and platforms, PR Newswire powers the stories of organizations 
around the world. PR Newswire serves tens of thousands of clients from offices 
in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. 
Visit www.prnasia.com for more information.

Source: PR Newswire Asia

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   Caption: PR Newswire APAC Media Landscape 2022

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   Caption: 4 Key Trends from APAC Media Landscape 2022

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