Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, June 22 2022 - 06:00
Tech providers look to pass on massive pricing increases. One Aussie Tech company thinks it's wrong.
PERTH, Australia, June 22, 2022 /PRNewswire-AsiaNet/ --

The recent COVID pandemic has rapidly accelerated the adoption of 
software-as-a-service solutions by Australian small businesses. They have 
embraced online cloud solutions to drive efficiency, save costs and improve 

However, Aussie small businesses are now experiencing spiralling inflation, on 
top of lockdowns, floods, and bushfires, reducing already stringent margins. To 
make things worse, many tech providers have announced significant price 
increases, passing on cost to SMEs.

As July 1 draws closer, many SaaS tech providers are communicating large price 
increases, up to 50%.

RosterElf has decided to handle its business differently. Although it has 
experienced cost increases like any other business, its lean operation and 
product-led growth strategy has put the business in a unique position to help 
its customers. In this inflation-led environment, RosterElf is one of the few 
tech providers who has decided not to pass on cost increases to its clients, 
staying true to its mission.

Interesting times may lay ahead for the SaaS sector. Perhaps those that look 
after customers and have maintained lean operations will be the winners. 
Customers tend to have a long memory. 

"Massive increases in fuel and cost of raw materials have already caused 
immense pain for small businesses. Our Customer Success team hears the stress 
and anxiety from our customers daily. Some are already doing it tough" 
commented Managing Director and Founder of RosterElf, Simon Ingleson. 

"Now, small businesses are also looking down the barrel of a significant 
increase in the minimum wage which is causing even more anguish for many 

"Many Aussie businesses are only just starting to recover post lockdowns, 
floods and fires, and are facing some real anxiety about the future and how 
they will handle costs." 

"Australian small businesses are a resilient and tough bunch, there is no 
doubt. But the pain of rising inflation is really starting to hurt." 

"With the massive capital injection into the SaaS sector in the last two years, 
I think many providers have simply become too fat. They have vice-presidents of 
everything, google-want-to-be offices, fancy staff events and conferences, and 
have completely forgotten their goal is to provide low-cost cloud solutions for 
small businesses."

"Businesses owners are now fearing even opening their inbox as they await more 
news that a supposedly low-cost cloud tool is increasing its pricing from July 
1. It's adding to the stress, and I think it's wrong. SaaS, by its nature, 
should be a low-cost model that provides value, especially when times are 

"RosterElf has an amazing group of shareholders who understand we need to 
support small businesses at this time, not to add stress. We have decided to 
buck the trend and advise all our customers that we categorically won't be 
increasing pricing in the next 12 months." 

"This is because we have been careful with our model and use of funds, we can 
weather increases and support our customers. At the end of the day, this is 
what cloud software is meant to be about." 

"We were humbled and surprised by the support and gratitude messages we 
received by our customers because of our zero-price-increase decision."

"Then, an amazing thing happened. Our customers passed on the news to their 
contacts, and we were flooded by new customers trialling our solution. I call 
it "Karma marketing": treat your customers well when they need support, and 
they will return it tenfold." 

About RosterElf

RosterElf was created by business owners for business owners, to take the 
hassle out of rostering and managing staff. RosterElf is a magically simple, 
cloud based rostering software allowing your business to run smoothly and 


Image Attachments Links:


   Caption: Simon Ingleson, MD and Founder of RosterElf, thinks SaaS providers 
have simply become too fat.