Country for PR: China
Contributor: Xinhua News Agency
Wednesday, June 22 2022 - 23:59
Cultural tourism ad of Anhui lit up at Heathrow Airport
HEFEI, China, June 22, 2022 /Xinhua-AsiaNet/--

In June 2022, the "Beautiful Anhui, Discover It for Yourself" cultural tourism 
ad of Anhui, China was lit up at Heathrow Airport, one of the busiest airports 
in Europe. It shows the world Anhui's magical natural scenery and precious 
humanities, according to the Department of Culture and Tourism of Anhui 

The huge screen is a picture of Yuezhao Lake (literally "moon pool") in 
Huangshan, Anhui. The mirror-like Yuezhao Lake reflects a blue sky, white 
clouds, green mountains in the distance and ancient Hui-style buildings. It 
integrates the beauty of nature and humanities into a picturesque scene. 

Yuezhao Lake is located in Hongcun Village at the southwestern foot of Mount 
Huangshan. Hongcun Village was built during the Southern Song Dynasty nearly a 
thousand years ago. The location, layout and architecture of the whole village 
reflect the unity between nature and man. Buildings there feature neatly 
arranged walls, gray tiles and flying eaves representative of Hui-style 
architecture in southern Anhui. In 2000, the village was included in the World 
Cultural Heritage List by UNESCO.

Anhui has beautiful landscapes and outstanding people. It is home to famous 
mountains including Mt. Huangshan, Mt. Jiuhua, Mt. Qiyun, Mt. Tianzhu, with 
Yangtze River and the Huaihe River running through. The Xin'an River 
originating from Anhui has nurtured local people for over a thousand years. 
Local celebrities come out in large numbers, such as Lao Tzu, Chuang Tzu, Cao 
Cao, Hua Tuo, and Bao Zheng, whose spirits still deeply influence future 

The Chinese character "Hui" consists of mountain and water in the middle and 
humanities in the left and right, which represent the blending of culture in 
north and south China. This ad of Anhui only displays a small piece of 
beautiful Anhui, but all of its unique charm. 

In recent years, Anhui promotes its cultural tourism on Facebook, Twitter, 
Instagram, YouTube, TikTok to improve its international presence. Today's Anhui 
is full of vitality. It welcomes visitors from all over the world with open 
arms and innovation.

Source: Department of Culture and Tourism of Anhui Province

Image Attachments Links:


   Caption: Hongcun Village

Hongcun Village.jpg