Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, June 23 2022 - 23:49
AsiaNet
Cambridge University Press & Assessment launches new brand for English learners and teachers worldwide
SINGAPORE, June 23, 2022 /PRNewswire-Asianet/ --

Cambridge University Press & Assessment has launched a new extension of its 
brand for its English learning and assessment products around the world. The 
news follows last year's successful integration of industry leaders Cambridge 
Assessment and Cambridge University Press.

Every year millions of students and teachers around the world benefit from 
English language learning and assessment products from Cambridge. This includes 
Cambridge English Qualifications, courses, support and digital resources to 
help people to learn English and prove their skills to the world. Cambridge's 
new look and feel for its English range also includes a promise 'where your 
world grows', which is a commitment to its customers around the world.

Francesca Woodward, Global Managing Director, English says the new brand will 
give the organisation a strong, single identity going forward. She will be 
supported by Paul Colbert, Deputy Global Managing Director, English & 
Commercial Director.  Francesca Woodward said: 

''Last year we combined our publishing and assessment operations and now our 
team works even more closely together to deliver the very best solutions for 
English language learners and teachers worldwide. In the past learners and 
teachers have taken exams, used textbooks and digital resources from different 
parts of our Cambridge family, and our new single brand for English brings all 
of this together under one roof. It helps us to show the world that we create 
unique learning and assessment experiences that could only come from Cambridge."

In the coming months Cambridge's new brand for English will come to life in 
exam centres, schools and on learning and assessment products around the world. 
This will be a gradual process, and Cambridge will be working with its partners 
and distributors to take the transition to its new look step-by-step.

Woodward added:  

"As part of our commitment to the environment we're not asking our partners and 
distributors around the world to throw away existing branded materials. We want 
them to take a step-by-step approach to the transition to our new Cambridge 
brand for English."

Cambridge University Press & Assessment is part of the University of 
Cambridge. We believe that English can unlock a lifetime of experiences 
and, together with teachers and our partners, we help people to learn and 
confidently prove their skills to the world. We do this by creating learning 
and assessment experiences that could only come from Cambridge. 

Find out more at www.cambridge.org/english

Cambridge University Press & Assessment unlocks the potential of millions of 
people worldwide. Our qualifications, assessments, academic publications 
and original research spread knowledge, spark enquiry and aid understanding. 

Find out more at www.cambridge.org/what-we-do

SOURCE: Cambridge University Press & Assessment 

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   Caption: Cambridge - Where your world grows.

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