Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, June 24 2022 - 01:29
L'OCCITANE presents 'Forgotten Perfumery Plants: Fragrance Revelation for Innovation' at the 2022 World Perfumery Congress
GENEVA, June 23, 2022 /PRNewswire-AsiaNet/ --

Pascal Portes, who leads the R&D department of the fragrance and natural 
ingredients division at L'OCCITANE en Provence will speak at the 2022 World 
Perfumery Congress in Miami Beach, Florida, June 29th to July 1st.  Pascal 
Portes will present 'Forgotten Perfumery Plants: Fragrance Revelation for 
Innovation', 8 a.m. to 8:30 a.m. EDT Thursday, June 30th.

For centuries, a multitude of plants have been used to create perfumes, which 
have been largely forgotten over time. Today, these forgotten perfumery plants 
represent an intriguing source of innovation in the development of natural raw 
materials. L'OCCITANE en Provence has collaborated with the Chemistry Institute 
of Nice, France, and the International Perfume Museum in Grasse, in an R&D 
project that not only revives precious historical heritage but offers insights 
into the link between ingredient sourcing and biodiversity regeneration.

'As Nature is the largest R&D laboratory on the face of the earth, at 
L'OCCITANE, we're like explorers who set off towards unknown lands with 
boundless enthusiasm, never knowing what we're going to discover.' – Pascal 

This unique R&D project seeks to rediscover and explore forgotten perfumery 
plants, and to evaluate the possibility of reintroducing them as present-day 
ingredients. Hundreds of books were studied, and a variety of experts were 
inter¬viewed. Data was collected regarding identity, history, symbolism, uses, 
smell, medicinal properties, and hypotheses as to the reason plants may have 
been forgotten, and with the information obtained, a database containing more 
than eight hundred perfumery plants was created. The interest of L'OCCITANE en 
Provence to respect biodiversity led to a closer look into Hawthorn and Sweet 
Clover, both identified as forgotten perfumery plants, and each having 
ecological benefits in terms of biodiversity regeneration.

The Forgotten Plants project was researched and developed by:
P. PORTES, Laboratoires M&L, L'OCCITANE Group, A.S BOUVILLE, Institut de Chimie 
de Nice, CNRS, Universite Cote d'Azur and Laboratoires M&L, J.C. LHOMMET, 
Laboratoires M&L, L'OCCITANE Group and X. FERNANDEZ, Institut de Chimie de 
Nice, CNRS, Universite Cote d'Azur and K. DA FONTE, Institut de Chimie de Nice, 
CNRS, Universite Cote d'Azur


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Source : L’OCCITANE en Provence