Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, June 24 2022 - 19:43
Zoomlion Carries Forward Its International Market Development with Localization Strategy and Diversified Logistics
CHANGSHA, CHINA, June 24, 2022 /PRNewswire-AsiaNet/ --

Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion"; 1157.HK), a 
leading high-end equipment manufacturing enterprise, has reported a 51.05 
percent year-on-year growth of overseas sales in 2021, further expanding its 
business development in the international market with key emphasis on promoting 
localization strategy and diversified international logistics solutions.

Zoomlion is committed to provide high-quality machinery products to support 
infrastructure constructions in the overseas market, and has participated in a 
series of high-profile projects including the N'Djamena Stadium in Chad with 10 
units of cranes, excavators, bulldozers and concrete pumping trucks provided 
and the Mumbai metro project in India with Zoomlion's ZAT4500H all-terrain 
cranes featured on site.

Following the localization strategy, Zoomlion has also customized products for 
the overseas market. On May 24, Zoomlion delivered an order of customized 
pumping equipments to Singapore that fit the local market demand of energy 
efficiency and reliable performance . Its ZTR260 tunnel-boring machine has also 
been deployed to the F4 section of the E60 highway project in Georgia that's 
improving the working efficiency and safety significantly of one of Georgia's 
largest and most important infrastructure project.

In the meantime, Zoomlion has joined international trade shows including World 
of Concrete in Las Vegas, U.S., Build Expo in Kenya, NAMP in South Africa and 
KOMATEK Exhibition in Turkey to keep in close contact with partners worldwide.

"Zoomlion's success in overseas market is the fruition of our localization 
development strategy, with the customized products that cater to customers' 
specific needs as the foundation, we are also setting up our own teams on the 
ground to achieve end-to-end business model," said Li Bin, Executive Deputy 
General Manager of Zoomlion Overseas.

Zoomlion has further strengthen its localized strategy to establish 10 
comprehensive production bases and 10 spare parts warehouses in the globe wide 
with local employees to reach 87% of total number of staff, serving with 
tailored products and solutions that covered over 130 countries and regions.

Zoomlion also actively pursues stable overseas market development through 
diversified export channels as part of its localization strategy. By taking the 
Changsha China-Europe freight train, the logistics time from Hunan China to 
Europe countries is shortened from 40 days to less than 15 days for ocean 
freight at the cost of one-fifth of air freight, significantly improving 
international logistics timeliness and diversifying international logistics 
options between Hunan and Europe.

"In the future, with the continuous advancement of the localization strategy 
and the diversified international logistics solutions, Zoomlion will better and 
more deeply connect with overseas markets and support more projects," said Li.

SOURCE: Zoomlion

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   Caption: The various construction equipment used for building the N'Djamena 
Stadium in Chad are being supplied by Zoomlion.