Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, June 24 2022 - 23:06
AsiaNet
Yili Remains the Most Chosen FMCG Brand in China, according to Kantar's Brand Footprint Report 2022
HOHHOT, China , June 24, 2022 /PRNewswire-AsiaNet/ --

On June 23, Kantar Worldpanel released its Chinese Mainland Brand Footprint 
Report 2022. With a 92.4% brand penetration rate and a consumer reach of 1.3 
billion, Yili was once again ranked first among the most chosen FMCG brands in 
the Chinese market. For the 10th consecutive year, Yili remains the most chosen 
brand for Chinese consumers, according to Brand Footprint reports by Kantar.

The "Yili Quality" is endorsed by 1.3 billion Chinese consumers  

The high-quality products enable Yili to reach over 1.3 billion Chinese 
consumers. Adhering to its corporate belief that "Yili" means the best quality, 
Yili has established a holistic internal quality management system that 
involves all employees and whole operation processes, featuring over 1,000 
inspections that each Yili product goes through.

In the upstream, Yili has developed a "smart farm" system for more targeted and 
scientific cow raising and health management to provide high-quality raw milk. 
In the midstream, Yili upgraded its "smart factories" to be equipped with an 
end-to-end product traceability system that gathers and analyzes production 
data for product quality monitoring and prevention and provides early warning 
about quality risks. In the downstream, Yili launched a digital platform that 
enables more efficient and accurate insights into consumer needs to support 
further optimization of product and service quality. 

Continued innovations help Yili retain its position as China's most chosen 
consumer brand

Believing in "No innovation, no future", Yili aligns its innovation efforts 
closely with the key R&D areas and has integrated global resources to establish 
its innovation network. To date, Yili has established 15 innovation centers, 
based in Asia, Europe, Oceania and the Americas.

This year, Yili has launched many new products to fulfil consumer's diverse 
needs for nutrition and health benefits. Backed by innovative marketing 
initiatives, Yili's new products and new businesses have achieved rapid growth. 
The Satine Ultra-Filtered Milk, for example, has been well-received in the 
market by meeting consumers' health needs. This new product features higher 
protein and calcium and lower fat and sodium through the application of 
ultra-filtering technology on raw milk to reduce extra fat, lactose and sodium, 
along with water, in order to concentrate the condensed milk proteins.

Besides the parent brand Yili, the Group also owns over 20 sub-brands. Among 
them, the annual sales of parent brand Yili, AMBPOMIAL and Satine each hit a 
revenue of over RMB 20 billion, while that of Jinlingguan and Youngfun each 
surpassed RMB 10 billion.

Innovative products have helped Yili to achieve continuous growth. In 2021, 
Yili realized a total revenue of RMB 110.595 billion, becoming the first RMB 
100 billion-dairy company in Asia.

Jason Yu, General Manager of Kantar in China, commented that despite the 
groundbreaking changes in the Chinese market over the past decade, the leading 
brands have all remained resilient and have established sustainable customer 
growth models with their outstanding brand strength, channel excellence and 
strong product innovation capabilities. 

SOURCE  Yili Group

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