Country for PR: United States
Contributor: PR Newswire New York
Monday, June 27 2022 - 23:00
IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
NEW YORK, June 27, 2022 /PRNewswire-AsiaNet/ --

-- IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and 
campaign activation time to further optimize digital media quality

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, 
today announced the launch of its Quality Sync Pre-bid Segment( 
). Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the 
solution allows advertisers to seamlessly mirror their post-bid advertising 
campaign settings with their pre-bid settings, for both mobile and desktop 
across video and display inventory. With the Quality Sync Pre-bid Segment, 
advertisers can enable unified brand safety, keyword blocklists, URL exclusion 
lists, brand suitability (Context Control avoidance), and invalid traffic 
avoidance settings. 

Logo - 

Streamlining Activation

The unified pre-bid segment removes the complexities and reduces the time and 
human error associated with manually mirroring post-bid preferences to pre-bid. 
Advertisers can launch and optimize their digital media campaigns quickly, 
ensuring comprehensive protection and time-sensitive updates in response to 
emerging news or trends. 

Reducing block rates

The solution will reduce post-bid block rates since undesired placements are 
avoided in the bid stream. Brands can reinvest savings into quality media and 
focus on optimizing future campaigns.

"Our Quality Sync Pre-bid Segment provides the necessary tools to help 
advertisers increase efficiency and ROI of their programmatic campaigns," said 
Tom Sharma, Chief Product Officer, IAS. "Advertisers can capture their 
preferred campaign settings all in one place, streamlining workflow, reducing 
block rates, and improving overall media quality." 

"We're pleased to bring this solution first to Xandr, with more integrations in 
global DSPs to come. Ensuring digital ads land in environments that are safe 
and suitable has never been more important, especially in an ever-evolving 
digital landscape and news cycle. Our solution reduces some of the complexities 
in campaign management for advertisers."

Unified Settings

During campaign set up, advertisers no longer need to create new lengthy lists 
or select thresholds for brand safety and suitability separately at the 
post-bid and pre-bid levels. IAS's Quality Sync Pre-bid Segment simply syncs 
the advertiser's selected post-bid avoidance settings from IAS Signal and 
presents it in a unified way, into one single pre-bid segment. This Quality 
Sync Pre-bid Segment will then automatically sync within the DSP to reflect any 
future changes to safety, suitability, invalid traffic, or custom lists.

The solution includes contextual avoidance segments and custom contextual 
segments based on a brand's individual needs. IAS's Context Control solution is 
driven by its proprietary Machine Learning capabilities, which can now 
seamlessly sync between post and pre-bid. Context Control is able to analyze 
emotion and sentiment of a web page with close to human comprehension. 

DSP Integration

Xandr's strategic buying platform, Invest DSP, now offers IAS's Quality Sync 
Pre-bid Segment for client activation alongside its existing IAS pre-bid 
segments, including contextual targeting and contextual avoidance. 

"The integration of IAS's Quality Sync Pre-bid Segment will reduce the time 
spent by advertisers manually matching their brand safety and suitability 
settings at both the post and pre-bid levels," said Dylan McBride, Global Head 
of Partnerships, Xandr. "The solution ensures that advertisers are able to 
launch campaigns with greater confidence and accuracy."

Advertisers will continue to measure campaign performance through Signal, IAS's 
reporting platform. 

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS 
makes every impression count, ensuring that ads are viewable by real people, in 
safe and suitable environments, activating contextual targeting, and driving 
supply path optimization. Our mission is to be the global benchmark for trust 
and transparency in digital media quality for the world's leading brands, 
publishers, and platforms. We do this through data-driven technologies with 
actionable real-time signals and insight. Founded in 2009 and headquartered in 
New York, IAS works with thousands of top advertisers and premium publishers 
worldwide. For more information, visit 

About Xandr

Xandr, a part of Microsoft Advertising, powers a global marketplace for premium 
advertising. Our data-enabled technology platform, encompassing Xandr Invest, 
Xandr Monetize, and Xandr Curate, optimizes return on investment for both 
buyers and sellers, while maintaining a commitment to an open marketplace and 
empowering the open web globally.

Media Contact:

SOURCE: Integral Ad Science, Inc.