Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 28 2022 - 09:24
Amai Proteins, producer of 100% protein sweetener that reduces sugar in Food & Beverages by up to 70%, voted Global Winner at the 2022 Extreme Tech Challenge Competition
Palo Alto, Calif., June 28, 2022 /PRNewswire-AsiaNet/ --

Amai Proteins <>, an Israeli start-up developer of 
novel designer proteins that answer the needs of consumers and industry, is the 
Global Winner of the 2022 XTC competition.
Extreme Tech Challenge (XTC) is the world's largest start-up competition for 
purpose-driven companies. Over 2000+ start-ups from 100+ countries competed in 
10 impact areas ranging from Biotech to Education, Fintech to Cleantech, etc.

Sugar overconsumption underlies the Metabolic Syndrome (obesity, diabetes, and 
more), a global health challenge primarily affecting the lower socioeconomic 
classes. Sugar production also places a significant burden on arable land and 
water usage, contributing air, land, and sea pollution.

Dr. Ilan Samish, CEO and Founder said: "Amai – 'sweet' in Japanese – produces a 
great tasting and market-fit 100% protein sweetener via Amai's Pro3 Platform: 
Pro-Design AI-CPD (Computational Protein Design), Pro-Planet precision 
fermentation, and Pro-Taste food technology.
Our first product, sweelinTM 
<>, is a sustainable, 100% 
sweet protein that can reduce 40% to 70% of added sugar in a wide variety of 
food & beverages, without changing the consumer taste experience. The novel 
proteins mimic proteins that reside in harsh conditions (e.g., Dead Sea, hot 
springs, acidic swamps) and are thus fit for the requirements for the mass food 
market. These include soft drinks, fruit juices, dairy, alternative dairy 
products, sauces, spreads, snacks, ketchup, chocolate, peanut butter, energy 
bars, functional foods, and much more.
Amai's sweelinTM combines cost-effectiveness with significant impact 
improvements both for the health of our people and the health of our planet."

About Amai Proteins
Amai Proteins develops novel designer proteins that answer the needs of 
consumers and industry. The first product, sweelinTM, is a 100% sweet protein 
designed to significantly replace sugar and sugar alternatives in a wide 
variety of food & beverages including soft drinks, fruit juice, dairy products, 
sauces, spreads, dressings, snacks, peanut butter, and much more. Our solutions 
are inspired by nature and built with biology through a natural fermentation 
process. With our Pro3 platform, Amai Proteins aims to create future 
breakthroughs in the world of meat, plant, and milk proteins.

To learn more visit:, visit our official LinkedIn 
<> and YouTube 
<> channels.

About XTC Extreme Tech Challenge
TECH FOR PURPOSE: XTC is a non-profit organization behind the world's biggest 
startup competition that aims to help startups change the world for the better. 
In our quest, we are supported by leading corporations, VCs, foundations, 
policymakers, universities, and tech conferences. The Extreme Tech Challenge 
impact competition assesses startups around the world with a focus on the 17 
Sustainability Development Goals (SDGs) set by the United Nations along with 
other criteria – level of innovation, market fitness and team quality. The 
Extreme Tech Challenge 2022 Global Finals presented by TechCrunch Session 
Climate was attended by an audience of 1600+ in person and remote attendees.

For more information:
Dr. Ilan Samish, Founder & CEO, Amai Proteins

Video -
Photo -
Logo -

Source: Amai Proteins