Country for PR: United States
Contributor: PR Newswire New York
Thursday, June 30 2022 - 09:47
Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution
NEW YORK, June 30, 2022 /PRNewswire-AsiaNet/ --

-- Advertisers Can Easily Activate IAS's Verification Solutions Across All 
Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform

Clinch, the leader in the dynamic ad serving, personalization and creator of 
Flight Control, the Omnichannel Campaign Management Platform, announced today a 
partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital 
media quality, to leverage its industry-leading automated tag wrapping 
solution. Now advertisers working with Clinch have a streamlined process to 
activate IAS verification services across display and video campaigns.

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Known for its innovative integrations with top DSPs such as The Trade Desk, 
Clinch now offers third-party verification from IAS to advertisers directly 
within its platform, Flight Control, including a fast way to wrap ad server 
tags in seconds. Advertisers can now automatically add IAS verification to 
their video and display campaigns seamlessly, helping to launch campaigns 
faster and maximize media efficiency.

"Operational efficiency across all facets of our platform is a core focus here 
at Clinch, both from the perspective of the advertisers and the platforms and 
proxies we work with," said Adi Raz, Clinch's Head of Product. "Integrating 
IAS's verification services directly into our platform and automating the tag 
wrapping process aligns with this focus and makes our technology even more 
approachable and easy to use."

Instead of manually applying IAS's measurement to each creative ad tag, Clinch 
advertisers can use automated tag wrapping to decrease setup time and minimize 
human error.

"Our automated tag solution solves a critical industry challenge that many of 
the world's largest brands face of ensuring media quality while launching 
campaigns quickly," said Tony Marlow, CMO, Integral Ad Science. "By partnering 
with Clinch to expand our automated tag solution, we will make it even easier 
for advertisers to target their spend on quality impressions as we continue to 
support a brand-safe digital ad ecosystem."

About Clinch
Clinch is the recognized leader in omnichannel personalization, campaign 
management and ad serving. The company's AI-driven dynamic personalization 
technology delivers custom-tailored ad experiences at scale across all 
channels, driving best-in-class performance and consumer intelligence. Flight 
Control, Clinch's Omnichannel Campaign Management Platform, enables agencies 
and brands to manage the entire campaign lifecycle, from strategy through 
activation and measurement, on a single data-driven, automated platform that 
makes them massively more efficient, and profitable. Clinch campaigns run 
across all digital channels including programmatic, Connected TV (CTV), social 
media, in-app, native and Digital Out of Home (DOOH).

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS 
makes every impression count, ensuring that ads are viewable by real people, in 
safe and suitable environments, activating contextual targeting, and driving 
supply path optimization. Our mission is to be the global benchmark for trust 
and transparency in digital media quality for the world's leading brands, 
publishers, and platforms. We do this through data-driven technologies with 
actionable real-time signals and insight. Founded in 2009 and headquartered in 
New York, IAS works with thousands of top advertisers and premium publishers 
worldwide. For more information, visit

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SOURCE: Integral Ad Science, Inc.