Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, July 01 2022 - 22:00
With $2M seed funding, Overtune aim to democratize music creation
REYKJAVIK, Iceland, July 1, 2022 /PRNewswire-AsiaNet/--

Gabriel Jagger's media company Whynow invests in Overtune joining an already 
impressive list of investors.

In recent days Overtune closed its $2M seed round having partnered up with Gabe 
Jagger's Whynow media.

"I am thrilled to have Gabriel and the whynow team on board at Overtune. In a 
few short weeks they have impressed me with their agility and startup mindset." 
said Sigurdur Arnason, Co - Founder & CEO at Overtune.

Overtune, is an incredibly intuitive mobile app that allows anyone with a 
smartphone and even the most basic level of musical proficiency to arrange 
beats, record vocals and share content to their socials. Overtune provides 
content that is accessible to people that don't know how to create or produce 
music, whilst retaining the quality of content associated with some of the most 
successful music producers in the world. Content is created by arranging music 
in a loop-based system and adding voice and video on top.

Overtune's shareholders include Charles Huang (founder of the iconic gaming 
franchise, Guitar Hero) and Nick Gatfield (former CEO and chairman of Sony 
Music UK). Overtune was founded in 2020 by Sigurdur Arnason, Jason Dadi 
Gudjonsson and Petur Eggerz Petursson, and has grown significantly since its 
inception. Overtune acknowledges that when it comes to music, the creative 
process can often be elitist and exclusionary.

"Traditional music apps and composition programs have been accessible only to 
individuals with extensive technical and musical expertise, locking many out of 
the content creation economy." said Petur Eggerz Petursson, Co - Founder.

To date, major platforms such as TikTok and Instagram do not offer the option 
to create music to compliment users' social media content. Rather than relying 
on pre-existing music and thus outsourcing the creative process, Overtune 
provides users with the tools to make their own musical content. Content is 
created by arranging music in a loop-based system and adding voice and video on 

"Virality on Social media is powerful, yet unpredictable. With the increase of 
TikTok and Instagram Reels content the modern media format has changed. 
Overtune is made to fit the needs of the creative social media users who want 
to be able to create content on the fly - giving users a tool that allows them 
to project their own identity through sound rather than relying on pre-existing 
songs when making content." said Jason Dadi Gudjonsson, Co - Founder.

Contact: Sigurdur Asgeir Arnason, Telephone +354 695 190, Email:

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SOURCE: Overtune