Country for PR: United States
Contributor: PR Newswire New York
Thursday, July 07 2022 - 00:20
DXC and Manchester United Stand 'Shoulder to Shoulder' in Multiyear Technology Partnership
MANCHESTER, United Kingdom, July 6, 2022 /PRNewswire-AsiaNet/ --

-- DXC becomes Club's Digital Transformation Partner, Principal Shirt Sleeve 
Partner, and Presenting Partner of Manchester United Foundation

-- Manchester United to tap DXC's experience as a global leader in digital 

DXC Technology (NYSE: DXC) and Manchester United (NYSE: MANU) have signed a 
major, multiyear partnership agreement as the football club turns to technology 
to transform its operations and enhance the football experience for its global 


Through the agreement, DXC will become principal partner of Manchester United 
focussed on the club's digital transformation and innovation. As principal 
shirt sleeve partner, DXC will have a global presence on the shoulder of the 
team's home, away and third kits. DXC will also become a partner of Manchester 
United Foundation, collaborating on the care it gives to the community.

"We are proud to welcome DXC as our principal partner for digital 
transformation, Manchester United Foundation and shirt sleeve in this exciting 
new era for the club," said Victoria Timpson, Manchester United's CEO of 
Alliances and Partnerships. "We are two organizations with a shared belief in 
the power of technology to win."

As one of the world's most globally recognized sports teams, Manchester United 
will work with DXC to become more data driven and optimize its digital offering 
to fans, helping to improve the way they engage and interact with the club.

"Through this partnership, Manchester United is turning to DXC for its 
experience in enterprise transformation as it strives to engage fans and 
inspire young people," said Chris Drumgoole, Chief Operating Officer, DXC 
Technology. "Whether it's running one of the most popular and successful sports 
teams in the world, or transforming business for Fortune 500 organizations, 
Manchester United and DXC are experts in running mission-critical activities. 
We stand united in delivering excellence."

The agreement, which commences July 2022, covers the following areas:

Manchester United's Digital Presence 
DXC will deliver and develop Manchester United's digital presence including the 
club's website and media platforms, bringing a global community of 1.1 billion 
fans and followers closer to the heart of the club. Starting immediately, DXC 
will manage Manchester United's app, which has users in 214 global territories 
and is the top downloaded sports app in 68 global markets. For example, DXC 
will streamline analytics data helping the club to deliver a more personalized 
experience for fans across the club's digital channels.

Data Driven
With its experience in data analytics and engineering, DXC will help Manchester 
United to harness the power of data to enhance fan experience and certain 
business operations. In a first step, DXC and United will deliver a new data 
platform that will aggregate data across the club and enable new insights to 
inform strategic business planning and performance.

Partner to Manchester United Foundation
DXC will also become the Presenting Partner of Manchester United Foundation. 
The partnership will focus on how technology can have a positive impact on 
people, the environment, and society, working together to educate and inspire a 
new generation of STEM students, through digital workshops, programs and 
in-person seminars.

Digital Transformation Roadmap
DXC and Manchester United will work together to set a digital vision and 
strategy to help the club benefit from powerful emerging technologies as it 
prepares for opportunities of tomorrow. For example, DXC will work with the Man 
Utd Academy to support coaching staff with data analysis, tracking and 
reporting technologies.

Shirt Sleeve Partner
As principal shirt sleeve partner for the 2022/23 season, DXC will be visible 
on the club's home, away and third kit, for the men's, women's and youth teams, 
receiving worldwide brand exposure to football's expansive global audience. DXC 
joins Teamviewer and adidas as principal partners on the new kit which will be 
launched later this week.

"DXC's technological expertise will help put Manchester United at the forefront 
of digital transformation, providing effective ways of working and new and 
exciting opportunities to interact with fans. The possibilities are endless, 
and we are looking forward to working with DXC on our future digital 
offerings," added Victoria Timpson.


About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their mission critical 
systems and operations while modernising IT, optimising data architectures, and 
ensuring security and scalability across public, private and hybrid clouds. The 
world's largest companies and public sector organisations trust DXC to deploy 
services across the Enterprise Technology Stack to drive new levels of 
performance, competitiveness, and customer experience. Learn more about how we 
deliver excellence for our customers and colleagues at ( 

About Manchester United
Manchester United is one of the most popular and successful sports teams in the 
world, playing one of the most popular spectator sports on Earth. Through our 
144-year football heritage we have won 66 trophies, enabling us to develop what 
we believe is one of the world's leading sports and entertainment brands with a 
global community of 1.1 billion fans and followers. Our large, passionate and 
highly engaged fan base provides Manchester United with a worldwide platform to 
generate significant revenue from multiple sources, including sponsorship, 
merchandising, product licensing, broadcasting and matchday initiatives which 
in turn, directly fund our ability to continuously reinvest in the club.

Contacts: Jonathan Batty, DXC Technology,; Sean B 
Pasternak, DXC Technology, US,, Kate Lowe, Manchester 

SOURCE  DXC Technology Company