Country for PR: United States
Contributor: PR Newswire New York
Wednesday, July 06 2022 - 13:10
K-SWISS Athlete, Cameron Norrie, Beats David Goffin to Advance to the Semi-Finals at Wimbledon
LOS ANGELES, July 6, 2022 /PRNewswire-AsiaNet/ --

Iconic American heritage Tennis brand, K-SWISS, is thrilled to announce their 
sponsored athlete, Cameron Norrie, will advance to the Semi Final round at 
Wimbledon after beating David Goffin in an exciting 5 set match. The #1 ranked 
British player, who is currently ranked #12 ATP seeks to continue his best run 
ever at a Grand Slam title.

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Norrie has been a K-SWISS athlete since 2020. "Our partnership with Cam began 
three years ago. We liked this playing style and approach to owning everything 
he does on court. Last year we could see his improvement and confidence grow 
with every match, starting 2021 ranked in the seventies and finishing the year 
at number ten. As we continue to invest in our tennis business globally, 
re-signing Cam to be our global ambassador was a top priority, we were very 
excited and proud for Cam to be part of our K-Swiss Team through 2024," says 
Dave Grange, International Brand President of K-Swiss.

During the match, Norrie's footwear of choice continues to be the K-SWISS 
Ultrashot 3. The new shoe is built for the competitive, aggressive, and 
powerful tennis player who demands the highest level of performance. The 
Ultrashot 3 offers maximum energy return with Surge 7.0 midsole technology, 360 
Plantar Chassis Support for unlimited lateral movement, and Dragguard 7.0 
incorporated into a new durable outsole with superior grip and traction.

In addition to the footwear, Norrie is also wearing the newly redesigned 
K-SWISS apparel, the Heritage S/S shirt and the Supercharge shorts, which are 
innovatively designed for fit and function. The lightweight materials 
incorporated with stealth angles and asymmetrical side create an aerodynamic 
progressive look that redefines the classic tennis outfit.

Today, Norrie looked and played like a champion. The K-SWISS styles similar to 
what Norrie wore today at Wimbledon are available on ( 


From the beginning, K-Swiss has been driven by an entrepreneurial spirit when 
two Swiss brothers moved to California to create a footwear brand focused on 
tennis. As avid skiers, the brothers took inspiration from leather ski boots to 
create tennis shoes that supported the aggressive side-to-side movement. 
Introduced In 1966, the K-Swiss Classic was the world's first all-leather 
tennis shoe. It quickly gained worldwide acclaim and became a style statement 
both on and off the court, worn casually in country clubs and just as 
fashionably on city streets. Now, 57 years later, K-Swiss is building from its 
heritage as an American tennis brand and writing new chapters in its storied 
history. Paying homage to the hard work of our founders and the competitive 
nature of the game that inspired it all, K-Swiss is dedicated to outfitting and 
inspiring the next generation of tennis players. 

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