Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, July 28 2022 - 16:00
AsiaNet
TWO THIRDS OF CLUBBERS WANT TO SEE A SHIFT TO GREATER INCLUSITIVITY ON THE DANCE FLOOR
AMSTERDAM , July 28, 2022 /PRNewswire-AsiaNet/ --

- Desperados partners with Peggy Gou [ 
https://www.instagram.com/peggygou_/?hl=en ] to showcase the future of partying 
through gamified initiative that sees dance steps turned in to cash for 
inclusive charities
- 40% would go out more if the party scene was more inclusive
- 65% of people would like to see the future of partying more diverse and 
inclusive. 
- Over half of people would like to see more opportunities in the party scene 
for women (62%), ethnic minorities, and the LGBTQ+ community (54%)
- Six in ten would like to see the party scene do more to support charities

Two-thirds of people want to see more diversity and inclusivity in the party 
scene, according to new research conducted by Desperados, with more than 50% of 
people wanting to see more opportunities for ethnic minorities and the LGBTQ+ 
community, and over 62% want to see more done for women. What's more, it's 
affecting the night life scene, with four in ten people saying that would go 
out more if it was more inclusive.

To highlight the importance of inclusivity on the dance floor and to harness 
the power of dance to raise money for charities, Desperados has teamed up with 
internationally renowned DJ Peggy Gou, iconic party producer Elrow and music 
industry leaders Beatport to create a series of innovative parties that will 
travel around the world this year. Utilising their innovative Rave to Save app 
and wearable tech, Desperados enables party goers to convert their dance steps 
into donations for global and local charities that champion inclusivity, 
including Women in Music and Stonewall.

Peggy Gou, globally renowned DJ, said: "I feel it's important we continue to 
talk about gender, sexuality & race inequality in the music industry and on the 
dancefloor, as it is important that we continue to encourage and celebrate 
diversity within the party scene. I remain committed to taking steps to make 
partying more inclusive, so everyone can enjoy it, equally, both in front of 
and behind the decks. Music is powerful, and to see people literally dancing 
for change is amazing."

For every 100 steps danced at each event, €1 will be donated by Desperados to 
support inclusive charities, with the brand pledging to convert up to €200,000 
over the whole party season. These funds will be used to advance the awareness, 
equality, diversity, and opportunities of women and the LGBTQ+ community 
worldwide. As well as the financial stake in the ground, Desperados is driving 
change from within, as it commits to 60% of the DJs they work with directly, 
identifying as female or LGBTQ+.

Nicole Barsalona, President of Women in Music, said: "We're excited to partner 
with Desperados to encourage inclusivity and to drive representation in the 
electronic music space. The Rave to Save campaign highlights the fact that 
every partygoer has the power to positively impact the future of entertainment 
- by dancing to raise funds, and in their conduct on the dance floor. Together, 
we can make the party going experience safer for all."    

As well as raising money for charity, Desperados is shining a light on the 
potential future of the party going experience – as over half (54%) of people 
said that festivals and club nights felt repetitive – by showing how technology 
can allow attendees to unlock rewards and experiences through the power of 
their dance steps. Prizes can range from free Desperados to tickets to 
exclusive experiences which can be claimed through the app. The more levels 
they unlock the more epic the night gets for everyone on the dancefloor. 
Kicking off a series of 10 parties, the launch event held in Amnesia Ibiza, 
rewarded those who danced the most with an exclusive afterparty headlined by DJ 
Peggy Gou, and this weekend alone saw almost 4 million steps danced and raised 
€30,000 for charity.    

Rutger van der Stegen, Global Marketing Manager for Desperados, said: "We've 
always been pioneers of the party scene, but we believe we have a 
responsibility to positively impact it, by evolving and enhancing the ways we 
come together. We're thrilled to Pour Some Love on the dancefloor and unite 
partygoers through our Rave to Save app rewarding them the more they move. By 
dancing together, we can all support inclusive causes and work towards making 
the dancefloor an equal place for all."    

This latest series of events are part of Desperados' global Pour Some Unusual 
on Your Usual creative platform, which includes a new brand film [ 
https://www.youtube.com/watch?v=yi9s26YLlWQ ] that embraces the brand's playful 
and experimental spirit and celebrates people who aren't afraid to be 
themselves.    

For more information about the series of events, watch back the exclusive Ibiza 
afterparty here [ https://www.youtube.com/watch?v=NAcXxQZzDgs ] or check it out 
on social - #RavetoSave #Desperados.    

Notes to Editors:    
For more information about Desperados, visit www.desperados.com     

About Desperados:  
Born 20 years ago, Desperados is a distinctive combination of full-bodied lager 
with a boost of Tequila flavor, targeted to young adults. Since its origin, 
Desperados has been igniting the brand's playful and experimental spirit 
through innovative product launches, epic nights out and bold advertising. 
Desperados has become an international success, now sold in 84 countries across 
the world. www.desperados.com[ https://www.desperados.com/gb-en/agegate ]    

Photo - https://mma.prnewswire.com/media/1867600/Peggy_Gou_Sunset.jpg  
Photo - https://mma.prnewswire.com/media/1867598/Rave_to_Save.jpg  
Photo - https://mma.prnewswire.com/media/1867599/Desperados_Donations.jpg    

SOURCE: Desperados