Country for PR: United States
Contributor: PR Newswire New York
Saturday, July 30 2022 - 08:00
BIC Hits The Race Track With Jack Le Brocq In Australia And New Zealand
MELBOURNE, Australia, July 30, 2022 /PRNewswire-AsiaNet/ --

BIC announces today a partnership with Australian professional racing champion, 
Jack Le Brocq. Starting this Sunday at the Supercars OTR SuperSprint at The 
Bend Motorsport Park in South Australia, Le Brocq will compete in the six 
remaining events of the year with the support of BIC, and serve as a brand 
ambassador for the Company.

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With broad appeal and fans flocking back to the track after two years of 
lockdowns, Supercars races are fun, family friendly events centered around 
excitement and engagement. With its mission to bring joy to everyday life, BIC 
will tap into this feeling and leverage the partnership with Le Brocq to drive 
brand awareness across its three main product categories of lighters, shavers, 
and stationery.

"BIC is renowned for products that perform with precision, a quality that also 
just happens to be essential to win on the racetrack. Jack is an incredible 
example of confident control in all conditions, which makes him a perfect 
partner for us," said Mark O'Sullivan, General Manager of BIC APAC.

BIC has a long track record of supporting athletic events, including BIC teams 
at the Tour de France and Prost Grand Prix, as well as through communication 
campaigns with world-class athletes that have left an indelible mark on their 
sport including Wayne Gretzky, John McEnroe, Olympic medalist Simone Manuel, 
and most recently, Katie Ledecky, the most decorated female swimmer of all time.

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A world leader in stationery, lighters and shavers, BIC brings simplicity and 
joy to everyday life. For more than 75 years, the Company has honored the 
tradition of providing high-quality, affordable, essential products to 
consumers everywhere. Through this unwavering dedication, BIC has become one of 
the most recognized brands and is a trademark registered worldwide. Today, BIC 
products are sold in more than 160 countries around the world and feature 
iconic brands such as BIC (R) Kids, BIC Flex(TM), BodyMark(TM) by BIC (R), 
Cello (R), Djeep (R), Lucky (R) Stationery, Rocketbook (R), Soleil(R), 
Tipp-Ex(R), Us.(TM), Wite-Out(R), Inkbox(TM)  and more. In 2021, BIC Net Sales 
were 1,831.9 million euros. The Company is listed on "Euronext Paris," is part 
of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to 
sustainable development and education. It received an A- Leadership score from 
CDP. For more, visit 
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SOURCE: BIC Corporation

CONTACT: Eric Kreller, BIC Corporate Communications,