Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, August 03 2022 - 20:09
Hisense Shines in UEFA Women's EURO 2022(TM), Achieved Champion Position in Global Market
QINGDAO, China, Aug. 3, 2022 /PRNewswire-AsiaNet/ --

As one of the most awaited games of 2022, UEFA Women's EURO 2022(TM) ended with 
England crowned, witnessed by a record 87192 attendance. As a proud partner of 
the tournament, through years of sports marketing and technological innovation, 
Hisense has achieved champion position in brand awareness and product sales, 
successfully laying a solid groundwork for Hisense's global expansion and 

Remember The Name: How Hisense won new fans at UEFA Women's EURO 2022

As a global partner of the tournament, to increase awareness and promote 
women's football, Hisense has enhanced consumer excitement and interest in 
women's football through various marketing campaigns.

One of the campaign featured quizzes, daily highlights, and competitions on 
social media, also encouraged fans to upload videos of their football talents 
for a chance to win a Hisense 4K U7 TV, and some lucky fans won tickets to the 
tournament final at Wembley. The campaign reached over 6 million people, with 
more than 400,000 engagements and over 1 million video views. 

To support women's football at grassroots level, Hisense offered cashback 
donations through #RememberTheName campaign. Consumers who purchased during the 
campaign could donate their cashback to Women in Sport, and Hisense matched 
their donations.

Hisense Stuns on the Football Pitch, Enhanced Enterprise's Reputation and 
Market Performance

Leveraging the tournament's recognition and marketing strategies, Hisense has 
successfully showcased its technology and strengths to worldwide consumers and 
established deeper partnerships with business partners.

Since Hisense started its sports marketing efforts, it has received much praise 
and support worldwide. For example, European consumers' demand for Hisense's 
different products has greatly increased; hence, Hisense recently established a 
new R&D center in Velenje and invested over Euro 50 million to better deliver 
high-quality products to consumers; European brands such as Darty and 
Boulanger, leading home appliance and electronic retailers, have become 
Hisense's primary business partners. With various business achievements, in the 
first half of 2022, sales revenue of Hisense International Co., Ltd. increased 
5% YOY, successfully making brilliant results for Hisense's international 
business expansions.

Along with the consolidation of brand strength and global market expansion, 
sports marketing is an essential strategy for Hisense to achieve remarkable 
business growth globally. Through comprehensive capabilities, innovative 
products, and branding strategies, Hisense is now maintaining a competitive 
advantage within the global market.


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