Country for PR: United States
Contributor: PR Newswire New York
Friday, August 26 2022 - 19:30
Nobu Announces an Exclusive Thailand-Wide Development Agreement, the Nobu Hotel Bangkok, and the Nobu Empire Restaurant with Asset World Corporation (AWC)
NEW YORK, Sep. 13, 2022 /PRNewswire-AsiaNet/ --

Nobu Hospitality ( 
), the globally iconic and fastest growing luxury lifestyle brand, and Asset 
World Corp Public Company Limited ( 
) (AWC), Thailand's leading integrated lifestyle real estate group are 
delighted to announce the exclusive Thailand-wide development agreement, and 
the commencement of two exciting projects in Bangkok.

As part of the development agreement the two partners have committed to an 
exclusive collaboration to develop multiple Nobu Hotels and restaurants in 
Thailand.   The parties are exploring further development locations in 
Thailand's most compelling destinations.

The Nobu restaurant will occupy the top floor and rooftop of the Empire Tower, 
the iconic mixed-use development right at the centre of exciting Bangkok. The 
Nobu restaurant shall offer the most impressive panorama of the Bangkok skyline 
and views of the Chao Phraya River, with a design that will create an exquisite 
dining experience.

The location of the signed Nobu Hotel in Bangkok will soon be announced with a 
completely unique and distinct program and experience being collaboratively 
planned by AWC and Nobu Hospitality.

Bangkok, a city built on water and boasting over 11 million residents, is 
fast-becoming one of the most searched travel destinations in the Asia Pacific 
region.  The Thai capital offers an unmatched, rich cultural experience for 
international travellers including world-class shopping, countless art 
galleries and museums, and one of the most impressive dining scenes in the 
world, which will soon include Nobu.

Trevor Horwell, CEO of Nobu Hospitality, states, "It is an honor to be 
partnering with the visionary Wallapa Traisorat and the powerbase that she has 
carefully built with Asset World Corp Public Company Limited.  Our strategy is 
to work with regional development partners in Asia who embrace our unique 
business model and share the same passion for luxury and high-quality products. 
With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership 
built on the foundations of trust and respect, with a vision to enact an 
exciting and differentiated hospitality offering.   We are excited to move 
forward with the first phase of this partnership in Bangkok whilst carefully 
planning further developments together."

Wallapa Traisorat, Chief Executive Officer and President of AWC, said that "It 
is our great pleasure and honor to sign the development agreement for an 
exclusive collaboration to develop multiple Nobu Hotels and Restaurants in 
Thailand. The parties are exploring further development locations in Thailand's 
most compelling destinations. We are delighted to continue our long-term 
partnership with Nobu Hospitality on this exciting project at the best location 
in Bangkok. With Nobu's iconic brand, F&B expertise, lifestyle hospitality 
experience and massive recognition of Chef Nobu Matsuhisa, together with many 
of the world's best awards, including the # 1 Best Resort Hotel in Continental 
U.S. 2021, we believe this collaboration will create a unique luxurious F&B 
lifestyle hospitality destination for Thailand tourism industry that will 
attract travellers from around the world."


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