Country for PR: China
Contributor: Xinhua News Agency
Monday, September 19 2022 - 21:12
AsiaNet
Social Media Facilitates for Users a Better Understanding of Traditional Chinese Festivals
JINAN, China, Sept. 19, 2022 /Xinhua-AsiaNet/--

Mid-Autumn Festival, which dates back over 3,000 years, is one of the biggest 
traditional festivals of the Chinese people. During this festival, people 
follow the customs of their ancestors, worshiping the moon goddess, admiring 
the full moon and osmanthus flowers, and eating moon cakes. To showcase the 
splendor of traditional Chinese culture to the global audience during this 
year's Mid-Autumn Festival, News and Information Center (Shandong Center) of 
Xinhua News Agency, in association with new media centers in Shandong counties, 
launched a Mid-Autumn Festival special - Discover Shandong - through its social 
media platforms, to solicit creative videos and pictures with the hashtag 
#TheHometownMoon".

No matter where you are, all people share the same full moon tonight. 
Twenty-eight districts and counties, including Licheng District in Jinan, 
Fushan District in Yantai, Lanshan District in Linyi, Hanting District in 
Weifang, Pingyuan County in Dezhou, Daiyue District in Tai'an, among others, 
posted stunning pictures of the Mid-Autumn moon on several social media 
platforms featuring Discover Shandong. 
     
Global users shared the same full moon, posting their own pictures online and 
happily receiving festival wishes. Posts with pictures included a reunion 
dinner in a small Chinese farmhouse, hairy crabs -- a seasonal food, and 
foreign visitors familiarizing themselves with Mid-Autumn folk customs. The 
lively festive atmosphere from the Eastern civilization sparked the attention 
of social media users all over the world. "Looks yummy!" a Twitter user, Henry 
Bassey, commented on a post depicting the Mid-Autumn dinner of a Yantai family. 
"Amazing!" and "Beautiful picture!" Facebook users commented on a post with 
hashtag #TheHometownMoon from Daiyue District in Tai'an City.

As of September 15, posts with hashtag #TheHometownMoon hit 1.9 million views, 
with 32,500 likes, retweets and comments. 

Source: News and Information Center (Shandong Center), Xinhua News Agency

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   Caption: The Mid-Autumn full moon

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   Caption: The Mid-Autumn full moon

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   Caption: The Mid-Autumn full moon