Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, September 23 2022 - 11:00
'EcceAsia - The Excellence Of European Olive Growing In Asia:' Its Journey To The Land Of The Rising Sun Continues
TOKYO, Sept. 23, 2022 /PRNewswire-AsiaNet/ --

The activities in the year II of the EcceAsia project, a program of promotion 
and information on the quality of European olive production, carried out with 
the contribution of the European Union, Unaprol - Consorzio Olivicolo Italiano 
and CAP - Confederacao dos Agricultores de Portugal, continue unabated.

After a long-integrated communication activity, designed to increase knowledge 
about European Extra Virgin Olive Oil and EU quality certifications, it's time 
to confront Japanese consumers again.

In fact, the first cycle of 182 promotional days in restaurants took place 
during the summer, aimed at increasing awareness among the final consumer of 
the unique qualities of European Extra Virgin Olive Oil and EU quality 
certifications. The days involved several restaurants in Tokyo and Kanagawa 
from June 16 to July 3, and will see an increase of a further 77 days in 
October 2022.

On the other hand, the promotional days in the points of sale began on 9 
September and will continue unabated until 21 October, for a total of 315 days.

The attention dedicated to sector operators is also very important. In fact, in 
these days they are enjoying intense training moments with qualified personnel 
in charge of the purpose. Exclusive online training moments will be destined to 
them between September and October.

Source: EcceAsia