Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 17 2022 - 20:00
Beko joins forces with to provide 10 000 Kenyans with access to safe water
ISTANBUL, Nov. 17, 2022, /PRNewswire-AsiaNet/ --

Beko's partnership with, co-founded by Matt Damon and Gary White, 
will help scale water and sanitation solutions for families in need in Kenya, 
building on the 48 million lives the organization has already changed with safe 

Video - 
Photo - 
Logo - 
Logo -

Beko, one of the top three large-home appliances brands in Europe*, today 
announced a new partnership with to support a community programme 
that will empower 10,000 Kenyans in need with access safe water and sanitation 

According to, 15 percent of Kenyans rely on unimproved water 
sources,  such as ponds, shallow wells and rivers, while 41% of Kenyans lack 
basic sanitation – facilities. These challenges are even more prevalent in 
rural areas where people are often unable to connect to piped water 

Through the two-year partnership, Beko will support and its local 
partner AMFI Kenya, the association of microfinance institutions, to help scale 
and promote solutions to enable access to safe water in urban slums and rural 
areas without reliable water sources.

The programme will include the development of learning materials and activities 
to empower communities with affordable access to loans so they can install 
wells, water storage tanks, filters, rainwater harvesting systems and 
sanitation solutions. The partnership will also help to mobilise capital 
investments totaling USD 700 000 for water and sanitation loans to impact 
hard-to-reach communities.

Akın Garzanlı, Chief Marketing Officer, Arçelik, said: "Access to 
safe water and sanitation is an essential human right, and any barriers to 
these pose serious threats to well-being, and undermines social and economic 
development. At the heart of many of our innovations and solutions is the 
recognition that resources like water are incredibly precious. This is true for 
our global consumers, who we encourage to save water through our technology and 
ethos, and  for those without access to clean, safe water.  We are proud to 
support and share skills and resources to empower families in need 
with access to lasting water sources.

Gary White, CEO and Co-founder of, said: "We appreciate the support 
of Beko to help change lives in Kenya with access to safe water or 
sanitation solutions. Together we will empower families in need with lasting 
access to safe water, and the hope, health and opportunity that flow from it."

The partnership builds on the ambitious commitments and work to date promoting 
responsible water consumption from Arçelik, parent company of Beko, and 
includes developing cutting-edge home appliances to help households reduce 
water waste, as well as leveraging the latest technologies across its own 
production operations to increase water efficiency in all regions where its 
suppliers are located.

Beko has been operating in Kenya for 10 years and its belief that healthy 
living is only possible on a healthy planet informs every aspect of the 
business, from product development to business decisions and its desire to 
engage hard-to-reach communities across the globe. The new partnership provides 
a valuable opportunity for Beko to leverage its significant expertise and 
resources to scale and deliver positive impact for Kenyan consumers.

Notes to Editors:

About Beko

Beko is the international home appliance brand of Arçelik, which is a 
multinational household appliances manufacturer that operates with 12 brands 
and employs 45,000 people worldwide. Beko is one of the top 3 large home 
appliances brands in Europe*. The brand is the naming partner of Fenerbahçe 
Men's Basketball Team.

Beko has been focusing on healthy living for years, raising awareness and 
developing products that make healthy living possible and convenient. Beko's 
brand mission is 'healthy living is only possible on a healthy planet'. Beko is 
committed to protecting the planet by designing and manufacturing 
energy-efficient products and investing in resource efficiency in production.

*Source Euromonitor International Limited; Large Appliances as per "Major 
Appliances" in Consumer Appliances 2022ed, retail volume, 2021 data.

About is an international nonprofit organization that has positively 
transformed more than 48 million lives around the world with access to safe 
water or sanitation. Founded by Gary White and Matt Damon, pioneers 
market-driven financial solutions to the global water crisis. For 30 years, 
they've been providing women hope, children health and families a bright future.

For more information visit