Country for PR: United States
Contributor: PR Newswire New York
Friday, November 18 2022 - 06:37
Hard Rock Cafe and Lionel Messi Team Up to Bring The Messi Burger Champion's Edition to Fans Worldwide
HOLLYWOOD, Fla., Nov. 18, 2022 /PRNewswire-AsiaNet/ --

-- Enjoy the Messi Burger Champion's Edition and shop the New Messi Collection 
at Hard Rock Cafe locations worldwide

Hard Rock Cafe is expanding upon its partnership with world-renowned soccer 
legend Lionel Messi with its latest release of its fan-favorite Messi Burger – 
Champion's Edition. Exclusively available at Hard Rock Cafe ( 
) locations worldwide, the Messi Burger Champion's Edition is fit for the 
G.O.A.T and now features three complimentary dipping sauces: aioli, Latin chili 
and Messi's favorite, chimichurri; perfect for pairing with the burger and 
dipping hot fries for an overall winning taste experience.

Logo -

"It is an honor to continue our partnership with world-renowned soccer star, 
Lionel Messi, and take the LIVE GREATNESS campaign to the next level with the 
Messi Burger Champion's Edition," said Anibal Fernandez, SVP of Cafe Division, 
Hard Rock International. "We couldn't be more excited to help Hard Rock and 
Messi fans get in on the action and they are going to love the new sauces, each 
of which, complements the Messi Burger in its own unique way."

The Messi Burger launched in March 2022 to worldwide fandom. The fan favorite 
burger features a juicy double stack of fresh ground beef patties, met with a 
winning combination of toppings: provolone cheese, sliced chorizo, caramelized 
red onion and Hard Rock's signature, spicy, smoky sauce, served on a toasted 
brioche bun with shredded romaine lettuce and vine-ripened tomato.

As part of Hard Rock International's "LIVE GREATNESS" campaign in partnership 
with Lionel Messi, the brand is releasing a brand-new retail collection, 
including hoodies now available for purchase in the Rock Shop at Hard Rock Cafe 
locations worldwide. Fans can also immerse themselves in the action and unlock 
unique 3D augmented reality experiences with select hoodies in the collection 
when they scan a QR code. These QR code AR experiences can be shared with 
friends and family and will also be available to share on Instagram.

All merchandise from the collaboration between Hard Rock and Lionel Messi is 
available in stores and online ( 

SOURCE  Hard Rock International

CONTACT: Jonathan Goldman,