Country for PR: China
Contributor: Xinhua News Agency
Friday, November 25 2022 - 13:33
AsiaNet
Going for Glory with Yili's Iconic Football Dream Team
HOHHOT, China, Nov. 25, 2022 /Xinhua-AsiaNet/--

The world's biggest football event has kicked off. Since the beginning of 2022, 
Yili Group has announced sponsorship deals with some of the world's best 
national football teams, including Argentina, Portugal, Spain, and Germany, as 
well as international football superstars such as Cristiano Ronaldo, Neymar, 
and David Beckham. 

Yili believes that "Great Quality Comes from PASSION" and has therefore been a 
longtime supporter of sports development. The company has built a 
seventeen-year partnership with the Olympic Games, sponsors the CBA League and 
the Asian Cup and handpicked a world football "dream team" in 2022. All these 
efforts represent the dedication Yili commits to health and sports.

Yili's handpicked football "dream team"

The Argentina national football team is renowned for quick direct attacks, 
Portugal's team for well-balanced attack and defense capabilities, Spain's team 
for its mastered "tiki-taka" style of short, quick passes, and the German team 
for its efficient and highly organized style of play. Their respective success 
is inextricably linked to their passion for the sport. 

This passion is why Yili has also signed international football superstars, who 
have impacted the next generation. Cristiano Ronaldo is one of the world's top 
goal-scorers, known for his tenacity, self-discipline, and growth mindset. 
Neymar is famed for not only his incredible skills but also for being a team 
leader who has brought the Brazil team back to glorious heights. Former owner 
of the Manchester United No.7 shirt and his famed curve shot, David Beckham, 
has inspired people around the world.

Yili shares the same passion for excellence with them and aspires to reach for 
glory, alongside this iconic football "dream team".

New consumption scenarios

Yili has presented surprises for football fans. It has launched the "dream 
team" limited edition packaging, which features all of the football superstars 
signed by Yili. To attract more football enthusiasts, football-themed 
interactive campaigns have also been launched, involving prediction games and 
blind boxes. 

Yili's healthy dairy products, such as AMBPOMIAL yogurt, Meiyitian active 
lactobacillus drinks, and Satine organic milk, are best for bringing nutrients 
to football fans while watching late night matches.

Yili has developed innovative products and expanded consumption scenarios to 
meet customer needs. It supports global sports events and safeguards the health 
of consumers around the world by delivering nutritious and high-quality 
products. 

Better life for everyone

Today, public awareness of fitness has already been greatly advanced. However, 
there is progress that can still be made. Therefore, Yili, remains dedicated to 
achieving the vision of "World Integrally Sharing Health", as key and driving 
motivation. The company is taking action to safeguard consumer health by 
advocating for healthy lifestyles and by launching public campaigns to 
encourage more people to participate in physical activities.

Yili and its subsidiary brands have recently launched several new innovative 
campaigns. It has teamed up with China Youth Daily and Xiaomei.cc to encourage 
college students to make short movies highlighting their passion for football. 
Yili Nutrition 2030 has developed the "For Children's Football Dreams" project, 
which provides professional training courses, uniforms, football kits and 
nutritional goods to children.

Living life with passion and to the fullest is itself, an inherent guiding 
principle. The formation of the "dream team" reflects Yili's understanding of 
football and dedication to the health of all people. In the future, Yili will 
maintain this passion and strive to be a healthy food provider to the world.

Source: Yili Group

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=434782

   Caption: Yili builds a "dream team" with a full range of star players.

   Link: http://asianetnews.net/view-attachment?attach-id=434790

   Caption: Yili launches a "dream team" limited edition packaging

   Link: http://asianetnews.net/view-attachment?attach-id=434791

   Caption: Yili launches projects to help kids follow their football dreams