Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, November 28 2022 - 20:05
L'OCCITANE Group announces its new corporate mission: to have a positive impact on people through empowerment and to regenerate nature
GENEVA, Nov. 28, 2022 /PRNewswire-AsiaNet/ --

    L'OCCITANE Group, leading manufacturer and retailer of premium and 
sustainable beauty and wellness products, unveils its new corporate mission 
statement: With empowerment we positively impact people and regenerate nature.

    Since its inception, the Group has curated a portfolio of entrepreneurial 
beauty brands all inspired by nature. The new corporate mission represents the 
next phase in its ambitious transformation into a geographically balanced, 
multi-brand Group. 

    Globally, employees of all levels were invited to contribute to the mission 
before its launch internally last September. To protect the mission over time 
and truly incorporate it into decision-making, the Board and shareholders have 
approved amending the company's Articles of Association to include ESG 
considerations. The Group also created a Sustainability Committee and each 
member of the leadership team has signed a letter committing to be a steward of 
the company's mission.

    The origins of the Group hark back to 1976 with the creation of L'OCCITANE 
en Provence by eco pioneer, Olivier Baussan. Taking a humanist approach to 
sustainability, Baussan reconnected customers to the natural world by offering 
them a range of organic products inspired by the untamed beauty of Provence. 
Under the guidance of entrepreneur and current Chairman, Reinold Geiger, 
supported by CEO, André Hoffmann, the Group has witnessed steady and sustained 

    The three core principles of the mission are:

- To empower: the Group means to inspire innovation and unlock new 
opportunities for its stakeholders at every level, allowing them to create 
change and bring out the best in one other. This ethos extends to inspiring and 
bringing value to all its consumers and communities.
- To ensure the Group's actions have a positive impact on people is 
demonstrated by its unwavering commitment to the communities with which it 
works in terms of ethical sourcing, design, manufacture and sale of its goods. 
The Group firmly believes that everyone can make a difference by taking 
responsibility for one another and nature.
- To regenerate nature: focuses on nature and how the positive actions of all 
employees can have a direct impact on it. By joining forces, real change can be 
achieved across the entire cosmetics and agricultural industry.

    L'OCCITANE Group continues to expand its portfolio, with each brand 
demonstrating a strong identity, individuality and sense of purpose. While 
continuing to focus on their own businesses, all regard the new mission as a 
critical point of reference steering the actions of the entire organisation in 
an atmosphere of inclusivity.

    Reinold Geiger, Chairman of the L'OCCITANE Group, said, "The most 
meaningful way to make a difference in this rapidly changing world is to work 
together. In that sense, the mission is what links and drives us: a genuine 
desire to have a positive impact on both people and nature."

    André Hoffmann, CEO of the L'OCCITANE Group, said, "The essence of the 
mission has always been fundamental to our business. However, as we continue to 
grow and welcome new brands on board, we recognise the importance of 
underlining our shared ambitions. We believe this is the perfect time in our 
evolution to introduce a new corporate mission that resonates with and involves 
all our stakeholders. As a group of synergistic brands, our clear mission will 
enable us to move forward together in a spirit of collaboration, mutual respect 
and unity."

    With its corporate mission firmly in place, L'OCCITANE Group will continue 
to harness and invest in the inherent strength of its brands. It is committed 
to creating long-term value for all its stakeholders.


    Source: L’OCCITANE Group