Country for PR: United States
Contributor: PR Newswire New York
Wednesday, November 30 2022 - 01:00
SAN FRANCISCO, Nov. 29, 2022 /PRNewswire-AsiaNet/ --

IDEO, the global design and innovation company, today announced that Derek 
Robson has been named its Chief Executive Officer, effective January 5, 2023.

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Robson has been Managing Partner of the full-service advertising agency Goodby 
Silverstein & Partners (GS&P) since 2006 and its President since 2017. He has 
led the company through massive growth, challenging financial times, and a 
turnaround that saw the firm named Comeback Agency of the Year by Ad Age in 
2018. Last year, Fast Company named them Most Innovative Agency and the 36th 
Most Innovative Company in the World.

"What attracted me to IDEO was not just the breadth of the firm's creativity 
but also the size of its ambition," said Derek Robson. "This is not just about 
doing great work with audacious and future-facing clients, or design applied to 
incremental improvements. IDEO has ambitions to make a positive change, 
collectively with others and at scale, and who doesn't want to change the 

Interim co-CEOs, Paul Bennett and Tim Brown, will serve as co-Chairs. Bennett 
and Brown will also continue their current roles as IDEO's Chief Creative 
Officer and Vice Chair of kyu, respectively.

"We were humbled by the world-class caliber of candidates who we had the chance 
to meet during our search for our next CEO and thank them for the insight they 
brought to us," said Tim Brown. "In Derek we saw a rare combination of 
leadership qualities and experience that will propel IDEO into its next phase. 
I am delighted that we will have the opportunity to work together."

"From the moment we met Derek, we knew he was the kind of leader who 
understands how to build a culture where creativity can thrive at its highest 
amplitude. That ability, coupled with humility and the resolve to listen to 
others, are what great leaders must demonstrate today," added Paul Bennett. "I 
could not be more excited to have him join us at this pivotal moment."

About IDEO
IDEO is a global design company committed to creating positive impact through 
human-centered design. We collaborate with our clients to tackle complex 
challenges ranging from addressing climate change and building new ventures to 
helping make organizations more creatively competitive.

About Derek Robson
Derek started his career at Ogilvy & Mather Direct in London. He moved to 
Ogilvy & Mather and then to Bartle Bogle Hegarty (BBH), where he spent the next 
13 years of his career in a range of roles including as its Managing Director. 
Under his leadership, BBH twice won Campaign magazine's Agency of the Year 
award. In 2004, Derek was voted one of the 40 most influential men under 40 by 
Esquire magazine in the UK.

Derek joined Goodby Silverstein & Partners (GS&P) in 2006 as a Managing Partner 
and was named President in 2017. He was responsible for GS&P's strategic and 
production functions, commercial and financial operations.

During his tenure, he worked with key clients, brought to market successful new 
service offerings, and led many of the agency's new business wins. Under his 
direction and stewardship, the agency has become an industry front-runner in 
narrowing the gender gap in leadership and won multiple awards from Adweek, Ad 
Age, Cannes, and Fast Company. To address the diversity talent gap and acting 
on the belief that all creatives have an equal chance at becoming professional 
advertising creatives, Derek helped to found an in-house, tuition-free 
advertising training school.  

Derek is married with two daughters. When he's not working, he spends his time 
supporting Derby County Football Club, watching the English cricket team from 
afar, and running long distances very, very slowly.

Media Contact:
Megan Dawe
Edelman, on behalf of IDEO
T: 585-305-5647
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