Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, December 01 2022 - 00:03
AFCSP and Informa launch ‘Tahaluf’ joint venture to support Saudi Vision 2030
RIYADH, Saudi Arabia, November 30, 2022, /PRNewswire-AsiaNet/--

-The Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and 
Informa create Tahaluf joint venture to launch world class exhibition brands in 
Saudi Arabia
-New joint venture will create professional career opportunities for Saudis in 
events and related industries
-Partnership will launch a series of large-scale events in 2023 and 2024 to 
serve key verticals in Saudi Arabia, including Tech, AI, Food, Pharma, Beauty, 
Real Estate and Healthcare

SAFCSP and Informa, the world's largest tradeshow organiser, today announced 
the formation of a new joint venture, 'Tahaluf', to support the Kingdom's 
Vision 2030 objective of diversifying its economy and creating high value 
employment opportunities for Saudi citizens.

By launching the Tahaluf joint venture with Informa, SAFCSP extends its mission 
to stimulate growth in the Kingdom's key economic sectors to now encompass the 
events industry.  Tahaluf will leverage Informa's global expertise to create a 
world class events sector in the Kingdom which will further advance economic 
diversification, provide access to new markets for international 
businesses, attract foreign investment and support modernisation of business 
activity in the Kingdom.  Tahaluf will also support the creation of new career 
paths for the Kingdom's young, talented and digitally adept population, not 
just in events but also in the broader creative and digital economies, from 
communications and branding to digital marketing and digital product 
development. The Tahaluf Academy will provide an annual cohort of young Saudi 
professionals the opportunity to gain hands-on training and international 
events experience through a series of rotations across the global Informa 
business, and further benefit from a industry-recognised event professional 
accreditation programme.

The Tahaluf joint venture builds on the successful collaboration between SAFCSP 
and Informa which launched the award-winning tech event LEAP 
([] in 2022, co-organised with 
the Ministry of Communications and IT, and world-renowned cyber brand, Black 
Hat ([], co-organised with the 
General Entertainment Authority and part of Riyadh Season.  Tahaluf will 
license Informa's market-leading brands to launch a host of new B2B events, 
digital experiences and services in 2023 and beyond, initially focused on 
strategically important sectors such as technology, real estate, 
pharmaceuticals, food, health and beauty, tourism and hospitality.

Tahaluf's new launches will include the artificial intelligence event DeepFest 
 ( [] 6-9 February 2023; food and 
hospitality show, Feast ( 24 – 26 October 2023; beauty 
industry festival Cosmoprof Middle East; international real estate show 
Cityscape Global ([] 
10-13 September 2023 and the Middle East edition of the leading pharma brand, 
CPHI Middle East ([] 15-17 January 2024. 

Mike Champion, Regional Executive Vice President of Informa Markets, commented 
that Tahaluf's ambition is to focus the power and value of international events 
to support the growth of strategically important industries within Saudi Arabia.

"Major events can deliver significant economic stimulus by providing market 
access, driving inbound investment and generating international trade. We are 
honoured to have extended our partnership with SAFCSP to create Tahaluf, and 
together we aim to create world class, sustainable events in Saudi Arabia that 
will be an international showcase for key sectors of the Saudi economy, as well 
as contributing to a thriving events industry in the Kingdom. It is our mission 
to bring world class events to the Kingdom and to be a positive force in making 
Saudi Arabia a global hub for events",said Champion.

Faisal Al-Khamisi, Chairman of SAFCSP said: "Saudi Arabia has hosted an 
expanding portfolio of global events in recent years, and now, through Tahaluf, 
SAFCSP is investing to further elevate the Saudi events industry and related 
creative and digital sectors. Tahaluf will be a significant contribution to 
SAFCSP's mission of supporting skills development and creating career 
opportunities for Saudi youth in dynamic, professional sectors, and will also 
contribute to the overall diversification and modernisation of key industries 
in Saudi Arabia."

"Informa has played a leading role in the events industry internationally, 
including pioneering digital, on-demand and data-driven experiences, and 
leading sustainability initiatives across the sector. This expertise has helped 
to launch successful events together in the past and will be invaluable in 
delivering the ambitious plans announced today. Tahaluf – the Arabic word for 
'Alliance' - reflects the strength of the partnership between SAFCSP and 
Informa, and our plans to work closely together in this next stage of 
developing world-class events for Saudi Arabia," Al-Khamisi added.

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Source: Tahaluf