Country for PR: United States
Contributor: PR Newswire New York
Tuesday, January 24 2023 - 22:00
Strava Acquires Outdoor Adventure Platform, FATMAP
SAN FRANCISCO, Jan. 24, 2023 /PRNewswire-AsiaNet/ --

-- The subscription platform continues to deliver a best-in-class digital 
experience meant to inspire and motivate their active community with the 
addition of FATMAP's 3D mapping technology making outdoor adventures easier to 
discover, experience and share

Strava ( 
), the subscription platform at the center of connected fitness, announced the 
acquisition of FATMAP, a mobile app for discovering, planning, navigating and 
memorializing outdoor adventures. The acquisition will give Strava subscribers 
access to the full FATMAP offering.

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The acquisition is part of  Strava's ongoing investment to provide a 
best-in-class digital experience for people who are striving for an active 
lifestyle. FATMAP has built a global proprietary 3D mapping technology that 
will be enabled in all of Strava's services, empowering active individuals to 
holistically discover and plan an outdoor experience with curated local guides, 
points of interest and safety information.

"In 2022, nearly 10 million routes were saved and recommended by active 
individuals around the world on Strava. Maps and tools are powerful unlocks to 
deliver daily value and motivate our active community," said Michael Horvath, 
CEO and co-founder of Strava. "We have a shared vision with FATMAP to inspire 
more people to move by empowering them to discover and experience the joy of 
the outdoors. For us, the opportunity to reimagine the purpose of maps and how 
they inspire exploration is an outsized advantage for a differentiated outdoor 

Designed specifically for trails and exploring the outdoor world, FATMAP's 
technology enables people to safely discover, navigate and share adventures, 
even without a mobile connection. FATMAP's community of hikers, mountain 
bikers, skiers and trail runners are already active in over 100 countries 
around the world. Paired with Strava's data set of more than 8 billion 
activities, the acquisition will enable a universal map for human-powered 
experiences whether moving on the slopes, trails, city streets or suburban 

Based in Europe, FATMAP was founded in 2013 by Misha Gopaul and David Cowell 
and has nearly 50 highly skilled team members that will join Strava's workforce 
across the continent including offices in Chamonix, Berlin and Vilnius. Gopaul 
will shift from his current role as FATMAP CEO to serve as a Strava vice 
president of product, reporting to Steve Lloyd, Strava's chief product and 
technology officer.

Gopaul said: "We started FATMAP with a mission to make outdoor experiences more 
accessible. Where other map platforms have been designed for navigating streets 
and cities, we wanted to build a map designed specifically to help people 
explore. Joining forces with Strava opens up new exciting possibilities and 
will accelerate our progress to enable millions more people to explore the 
world's wild places, safely and sustainably." 

This acquisition follows last year's product enhancements from Strava, 
including the introduction of new trail sports types and its enhanced suite of 
routing features to help active people explore and power their adventures. It 
is also the second acquisition since summer 2022, when the organization 
acquired Recover Athletics, a prehab and injury prevention app for active 
individuals. These additions reinforce its steady technology investments to 
provide active individuals with higher value and access to more tools to plan, 
motivate and power an active lifestyle on a singular platform.

Strava also recently announced 9 new sports types, including racquet sports, 
pilates and HIIT. Now supporting 50 different activity types, the community 
platform continues to grow subscriber benefits, such as ski area mapping, 
Recover Athletics pre-hab content, Beacon safety tracking, route 
recommendations, an online route builder, global and personal heatmaps, and 
segment leaderboards. With these product upgrades, Strava has enacted a price 
change to reflect the increased benefits. These updates aim to deliver daily 
value to active people around the world.

For more information on Strava or to start a free subscription trial visit

About Strava
Strava is the leading subscription platform at the center of connected fitness, 
with more than 100 million active people in 195 countries. The platform offers 
a holistic view of your active lifestyle, no matter where you live, which sport 
you love and/or what device you use. Everyone belongs on Strava when they are 
pursuing an active life. Join the community, find motivation and discover new 
experiences with a Strava subscription ( 

Our favorite stats:
- More than 8 billion activities shared on Strava
- Active individuals in every country on Earth
- 40 million activities uploaded per week
- Over 30 million Segments
- Over 3,000 professional athletes on Strava
- Almost 10 billion Kudos given last year
- Over 10 million photos and videos shared per week
- Over 2,000 partner organizations making their communities better with Strava 
Metro ( 
- 400+ employees around the world, with seven offices across the globe:
      -San Francisco, CA (headquarters)
      -Berlin, Germany
      -Bristol, UK
      -Chamonix, France
      -Denver, CO
      -Dublin, Ireland
      -Vilnius, Lithuania

FATMAP helps millions of people around the world enjoy better, safer outdoor 
adventures. With its cutting-edge 3D map the platform allows its community to 
plan, track and share their adventures. For those looking for adventure 
inspiration, there are thousands of professionally curated routes and 
guidebooks, covering a range of mountain activities. With FATMAP Explore, 
members can unlock premium features and benefits so they have everything they 
need to make the most of their time in the mountains. Whether hiking, biking, 
trail running, ski touring, or freeriding, if you love mountain adventures 
you'll find your community on FATMAP.

Media contact
Strava PR

Source - STRAVA, INC.