Meiji Sweets Ambassador FRUITS ZIPPER Takes Asian Tour from Taiwan and Shanghai to Final Stop in Seoul, Spotlighting Meiji Products

TOKYO, Dec. 10, 2025 /Kyodo JBN/ —

– All Visitors Get Kinoko no Yama Chocolate Snacks as Gift to Make Fans’ Every Day “A Little Happier” –

Meiji Co., Ltd., headquartered in Tokyo, collaborates with the seven-member idol group FRUITS ZIPPER, which is Meiji Sweets Ambassador, on the group’s first Asia Tour called “FRUITS ZIPPER 1st ASIA TOUR 2025 ‘We are FRUITS ZIPPER’.” Meiji’s wish to make every day “a little bit happier” for people worldwide through sweets, and the activities of Harajuku, Tokyo-based FRUITS ZIPPER as the idols shoot for the world, came together to keep ASIA TOUR 2025 rolling. After stops in Taipei and Shanghai, FRUITS ZIPPER delivered the tour’s final live performance on Saturday, November 29 in Seoul, an event accompanied by TV commercial filming and Kinoko no Yama samples for fans.

Images: https://kyodonewsprwire.jp/release/202512050460?p=images

A lively atmosphere was on display as crowds of fans gathered and took photos with their gifts of Kinoko no Yama chocolate snacks in front of signage autographed by FRUITS ZIPPER members in Seoul.

Suzuka Chinzei of FRUITS ZIPPER said, “I’m 100% Team Kinoko no Yama! So getting to share them with everyone at the Seoul show made my day. Watching fans pose with their chocolates and smile was pure happiness for me, too. I have to confess, Kinoko no Yama and Takenoko no Sato are both amazing chocolate snacks. I used to be Team Takenoko, then adulthood turned me into Team Kinoko. And hey, I might switch again. Life is long! Mashisseoyo (delicious) — Kinoko no Yama!”

Stops along FRUITS ZIPPER 1st ASIA TOUR 2025
October 8, 2025, Taipei (Giveaway: Meiji Poifull)
November 8-9, 2025, Shanghai (Giveaway: Meiji Macadamia Chocolate)
November 29, 2025, Seoul (Giveaway: Meiji Kinoko no Yama)

About Kinoko no Yama
Kinoko no Yama (sold overseas as Chocorooms) is a fun snack that caps crispy biscuits with richly aromatic cacao chocolate and mild milk chocolate. A favorite chocolate treat in Japan, Kinoko no Yama celebrated its 50th anniversary this year.

Official websites
https://www.meiji.co.jp/products/brand/kinotake/
https://www.meiji.com/global/

Source: Meiji Co., Ltd.