Country for PR: Australia
Contributor: Medianet International
Wednesday, October 05 2022 - 07:00
Global Milk Industry Digestibility Breakthrough
BRISBANE,Oct.5/Medianet International-AsiaNet/--

--World-first Haelen technology achieves 100% fresh, natural milk that is twice 
as digestible 

Naturo, the company behind the world-first patented 'Haelen' milk processing 
technology which gives fresh milk a 60-day shelf life has achieved another 
significant breakthrough in the global milk market, this time for 
digestibility. Haelen technology is the biggest development in the global milk 
industry since pasteurisation.

The digestibility breakthrough, together with the 60-day shelf life, further 
cements the company's expansion plans to take Haelen technology worldwide via 
partnerships and licensing agreements.

Recent consumer trials and Commonwealth Scientific and Industrial Research 
Organisation (CSIRO) research validation have proven that milk processed using 
the Haelen Method results in 100% fresh, natural milk that is twice as 
digestible than any other processed cow's milk available on the Australian 
market, without adding anything to the milk. The reason lies in the way Haelen 
treats whey proteins.   

The research followed a 2021 consumer trial showing that two-thirds of 
participants who normally experienced adverse reactions to cow's milk found 
that Haelen processed milk eliminated or reduced the reaction. 

One of the differences between standard milk processing (pasteurisation, UHT 
and ESL) and Haelen is how milk whey proteins are treated. With Haelen, whey 
proteins are broken down further allowing for easier and faster digestion and 
enhanced nutrient absorption.  

With 68% of the global population experiencing some difficulty in consuming 
milk, Haelen means more people can enjoy the health benefits of 100% natural 
milk without adverse side effects.  Similarly, the technology provides unique 
opportunities into sports nutrition and recovery, and health and wellness 
markets due to the way it naturally hydrolyses milk whey proteins. 

With Haelen processed milk formally approved by Australia's State regulators 
for domestic sales, and export registration due in October 2022, it will become 
the first non-thermal milk technology to be approved for export, creating the 
opportunity to sea-freight 100% natural, fresh Australian milk overseas. 

Haelen Founder and CEO, Jeff Hastings said that the significant digestibility 
result would provide unique opportunities world-wide.

"This latest digestibility finding is an incredible market breakthrough for our 
Haelen Technology partnerships and licensing agreements world-wide as well as 
opening the door to new products and market opportunities", Mr Hastings said.
A capital raising opportunity is in progress and discussions are ongoing with 
partners/licensees worldwide.

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